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安吉整车物流配送计划第四届“安吉杯”全国物流方案设计竞赛作品第四届“安吉杯”全国物流方案设计竞赛目录CONTENTS第一部分环境分析第一章整车物流宏观环境分析..................................................................................................21.1宏观环境分析思路........................................................................................................21.2PEST分析.......................................................................................................................21.2.1国内汽车市场现状................................................................................................31.2.2国内汽车物流企业经历转型................................................................................41.2.3长三角交通一体化政策........................................................................................41.2.4汽车物流企业关键成功因素................................................................................41.3外部因素评价矩阵........................................................................................................5第二章整车物流微观环境分析..................................................................................................62.1微观环境分析思路........................................................................................................62.2微观环境分析...............................................................................................................62.2.1营销能力分析........................................................................................................62.2.2运作管理分析........................................................................................................62.2.3组织能力分析........................................................................................................62.2.4内部资源分析........................................................................................................72.3内部因素评价矩阵........................................................................................................8第三章安吉公司现存问题及解决思路...................................................................................103.1安吉公司现存问题......................................................................................................103.1.1现存问题分析思路..............................................................................................103.1.2现存问题分析......................................................................................................113.1.3安吉公司定位......................................................................................................123.1.4解决方案选择......................................................................................................133.2解决思路.....................................................................................................................14第四章安吉配送计划的提出...................................................................................................174.1安吉配送计划的介绍..................................................................................................174.2安吉配送计划核心思想..............................................................................................174.2.1第一步：服务客户.............................