目录第一部分概念规划文本第一章海沧旅游发展与厦门及厦门旅游发展的宏观分析................10一、海沧台商投资区与厦门市区域经济发展...............................................11（一）社会经济发展现状与特征.......................................................11（二）城市发展目标与特色............................................................12二、厦门旅游业的发展现状、特征与主要矛盾.............................................13（一）旅游业发展现状..................................................................13（二）发展现状特征....................................................................16（三）现存的主要矛盾..................................................................17三、海沧台商投资区旅游发展的SWOT分析.............................................18第二章旅游资源与基础条件评价.........................................20一、海沧概况与项目背景....................................................................20二、旅游资源的定性评价....................................................................20（一）以自然为主的资源...............................................................20（二）人文资源..........................................................................21（三）旅游资源类型及评价............................................................24三、旅游资源的定量评价....................................................................26（一）厦门海沧景观资源定量评价....................................................26（二）厦门海沧旅游资源定量评价....................................................27（三）结论...............................................................................31四、旅游基础条件评价.......................................................................32（一）交通与可达性....................................................................32（二）食宿接待设施....................................................................32（三）商业服务业欠发达...............................................................32（四）人力人才准备....................................................................32（五）环境生态与旅游资源保护.......................................................32（六）总体评价..........................................................................32第三章旅游市场研究......................................................33一、客源地研究...............................................................................33（一）本区客源..........................................................................33（二）市区客源..........................................................................34（三）本市外来游客的辐射因素.......................................................34（四）本省客源..........................................................................34（五）国内客源..........................................................................34（六）台港澳客源.......................................................................34（七）东南亚和世界华人客源..........................................................34（八）外国人客源.......................................................................34二、目标市场（客源地）....................................................................35（一）近期...............................................................................3...
