2007年中国博客市场调查报告中国互联网络信息中心2007年12月第1页共46页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共46页目录一、项目简介..................................................................................................................................51.1研究背景..........................................................................................................................51.2主要概念界定..................................................................................................................61.3研究方法..........................................................................................................................71.4报告要点..........................................................................................................................7二、中国博客市场规模..................................................................................................................92.1博客作者(blogger)规模................................................................................................92.1.1博客作者(blogger)总规模................................................................................92.1.2活跃博客作者规模...........................................................................................92.2博客空间(blog)规模...................................................................................................102.2.1博客空间(blog)总规模...................................................................................102.2.2活跃博客用户的博客空间规模.....................................................................102.3博客规模历年变动.....................................................................................................112.4本章小结....................................................................................................................12三、博客作者的网络行为分析.....................................................................................................133.1博客作者的网龄分析.....................................................................................................133.2博客作者的上网时间分析.............................................................................................143.4本章小结........................................................................................................................14四、博客作者分析........................................................................................................................154.1博客行为分析................................................................................................................154.1.1博客作者的博客行为............................................................................................154.1.3博客行为动机探索................................................................................................164.1.4更新频率及其变化................................................................................................174.1.5博客主要内容类别................................................................................................184.1.6博客功能及使用....................................................................................................194.1.7博客作者对博客的信任度分析......................................................
