顾问咨询指南ConsultingGuide本企业发展顾问咨询指南适用于顾问咨询公司。它为顾问咨询公司实施咨询项目提供了详尽的指导。ThisreportistheBusinessDevelopmentConsultingguidetobeusedbytheBSP’s.ItsetsouttheModulesforBSP’stoimplementtheconsultingprogram.IFC-CPDF“DeliveringSolutionsForProsperity”Pageof3562目录TABLEOFCONTENTS背景BACKGROUND.....................................................................4了解本指南UNDERSTANDINGTHISGUIDE.................................6八模块企业发展阶梯THE8MODULEBUSINESSDEVELOPMENTLADDER.................................................................9模块一：了解你的企业MODULE1:UNDERSTANDINGWHATBUSINESSYOUAREIN.....................................................................10概述OVERVIEW..................................................................................10主要学习目标KEYLEARNINGOBJECTIVES......................................11工具TOOLS.........................................................................................12典型的模块一程序TYPICALMODULE1PROGRAM..........................13需完成的任务TASKSTOBECOMPLETED..........................................14模块二:了解顾客、市场和产品MODULE2:UNDERSTANDINGTHECUSTOMERS，MARKETSANDPRODUCTS...................29概述OVERVIEW..................................................................................29主要学习目标KEYLEARNINGOBJECTIVES......................................30工具TOOLS.........................................................................................31典型模块二程序TYPICALMODULE2PROGRAM..............................33需完成的任务TASKSTOBECOMPLETED..........................................34模块三:确定商业模式MODULE3:DEFININGTHEBUSINESSMODEL.................................................................................................50概述OVERVIEW..................................................................................50主要学习目标KEYLEARNINGOBJECTIVES......................................51工具TOOLS.........................................................................................52典型的模块三程序TYPICALMODULE3PROGRAM..........................54需完成的任务TASKSTOBECOMPLETED..........................................54需完成的任务TASKSTOBECOMPLETED..........................................55IFC-CPDF“DeliveringSolutionsForProsperity”Pageof3563模块四:员工授权MODULE4:TEAMEMPOWERMENT...........71对企业业绩进行管理MANAGINGORGANISATIONALPERFORMANCE..............................................................................................................72主要学习目标KEYLEARNINGOBJECTIVES......................................73工具TOOLS.........................................................................................74需完成的任务TASKSTOBECOMPLETED..........................................77模块五:市场营销战略计划MODULE5:STRATEGICMARKETINGPLAN...........................................................................93概述OVERVIEW..................................................................................93主要学习目标KEYLEARNINGOBJECTIVES......................................94工具TOOLS.........................................................................................95典型的模块五程序TYPICALMODULE5PROGRAM..........................97需完成的任务TASKSTOBECOMPLETED..........................................98模块六:...
