题目：中国银行校园信用卡营销方案设计目录一、背景分析..............................................................................................................................................1二、营销现状分析....................................................................................................................................1（一）市场现状及市场前景............................................................................................................1（二）竞争分析..................................................................................................................................2（三）PEST分析.................................................................................................................................2（四）优势、劣势分析......................................................................................................................4三、SWOT综合分析.....................................................................................................................................41.优势分析..........................................................................................................................................42.劣势分析..........................................................................................................................................53.机会分析..........................................................................................................................................54.威胁分析..........................................................................................................................................5四、营销策划的目标..................................................................................................................................51.财务目标..........................................................................................................................................52.品牌知名度......................................................................................................................................63.校园占有率......................................................................................................................................6五、营销策略............................................................................................................................................6（一）STP战略分析.........................................................................................................................6（二）营销组合描述..........................................................................................................................6六、具体活动方案....................................................................................................................................7（一）活动主题..................................................................................................................................7（二）活动时间..................................................................................................................................7（三）活动内容..................................................................................................................................7（四）活动程序...........................................................
