四川外语学院英语语言文化系电子商务课授课教案VIP免费

四川外语学院英语语言文化系【电子商务课】授课教案Lecturer:RuoyuLanListener:StudentsofClass6&7,Year2003Date:2ndofJuly,2004Room:RoomNo.502,MainTeachingBuildingTime:1600PM–1650PMTeachingPlan(1)FocusoftheLecture-AspectsofEcommerce–ACourseBook,Chapter10:ElectronicPaymentSystem(2)TeachingObjectives-UnderstandthefeaturesandfunctionalityofthemajortypesofdigitalpaymentsystemsintheB2Carena;-Understandthefeaturesandfunctionalityofdigitalwallets;-AbletoanalyzecurrentE-commercewebsites’paymentsystems;(3)Arrangement-StepOne:AnintroductiontotheChapter10:ElectronicPaymentSystema)AshortsummaryofpreviousE-commercetheoriesanddefinitions,andhowtheyrelatetotheimportanceoftheElectronicPaymentSystem;b)Listanvividexampleofcommonproblempeoplemeetwhilegoingthroughonlinepurchasesprocedures,which,tosomedegree,mighthelpthestudentstounderstandthedefinitionprovidedlater;c)DefinitionforElectronicPaymentSystem-StepTwo:AnintroductiontothemajortypesofB2CElectronicPaymentSystema)DigitalWalletsb)DigitalCash-OnlineStoredValueSystems;-SmartCardStoredValueSystems;c)DigitalCreditCardPaymentSystemsd)DigitalCheckingPaymentSystems-StepThree:UnderstandtheDigitalWalletSystemthroughacasestudyofBOCElectronicWalleta)Pointoutkeywordsinthedefinitionforthestudents:b)Explainthosekeywordsinthefollowingtable:c)Furtherexplorethedefinitionthroughademonstrationofcasestudy:d)AcasestudycomparisonworktodemonstratetwomajortypesofDigitalWallet:StepFour:UnderstandtheDigitalCreditCardPaymentSystems-a)Definition:Seektoextendthefunctionalityofexistingcreditcardsforuseasonlineshoppingpaymenttools.-b)Useacharttodemonstratethehowthesystemworks-c)AcasestudyofChinaMerchantBank’sCreditCardPaymentSystemStepFive:GroupWork–AanalysisofthepaymentsystemofDangdangOnlineBookstore(http://www.dangdang.com).a)Studentswilllogontotheinternetandcheckthecurrentexitingonlinepaymentsystemsofaparticularwebsiteinordertoverifywhattheylearntpreviously.b)Agroupdiscussionwillhelptoanalyzetheadvantagesordisadvantagesofthepaymentsystem.StepSix:-Asummarytothelecture.-Abriefintroductiontothetendencyoffuturepaymentsystems.