ipin网站策划目录一、市场需求分析..................................................................................................................1(一)招聘行业背景和意义分析...........................................................................................1(二)招聘网站行业市场的整体分析.......................................................................................1(三)竞争对手分析..............................................................................................................21.前程无忧的分析.......................................................................................................22.智联招聘..................................................................................................................33.中华英才网..............................................................................................................34.中国网络招聘市场的内部分析...............................................................................4(四)SWOT分析..................................................................................................................61.机会..........................................................................................................................62.威胁..........................................................................................................................73.优势..........................................................................................................................74.劣势..........................................................................................................................8二、目的及功能定位..............................................................................................................8(一)建立商务网站的目的...................................................................................................8(二)功能定位......................................................................................................................91.大型综合性招聘网站...............................................................................................92.行业型的网络招聘网.............................................................................................103.地方型....................................................................................................................104.应届生招聘网.........................................................................................................11总结................................................................................................................................11三、商业模式........................................................................................................................12(一)网站商业模式介绍.....................................................................................................12(二)商业模式........................................................................................................................121.线上招聘网站.........................................................................................................122.线下招聘刊物.........................................................................................................12(三)收入模式.................................................................
