第1页共74页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共74页Chapter1StrategicManagementandStrategicCompetitiveness..................................................41.1StrategicManagementProcess............................................................................................41.1.1TheRationalModel.................................................................................................41.1.2Thecritiqueoftherationalmodel............................................................................51.2TheNewCompetitiveLandscape.......................................................................................61.2.1TheGlobalizedCompetition.....................................................................................61.2.2TechnologicalChanges.............................................................................................61.3TheI/OmodelofAbove-averageReturns...........................................................................81.4TheResource-basedModelofAbove-averageReturns.......................................................91.5StrategicIntentandStrategicMission...............................................................................101.6Stakeholders.......................................................................................................................111.7OrganizationalStrategists..................................................................................................11复习题............................................................................................................................12Chapter2TheExternalEnvironment:Opportunities,Threats,IndustryEnvironment,andCompetitorAnalysis.......................................................................................................................132.1ExternalEnvironmentalAnalysis.......................................................................................132.2SegmentsoftheGeneralEnvironment:ThePESTAnalysis............................................142.3IndustryEnvironmentAnalysis:TheFiveForcesModel..................................................152.4StrategicGroupAnalysis..................................................................................................182.5CompetitorAnalysis..........................................................................................................18复习题............................................................................................................................18Chapter3TheInternalEnvironment:Resources,Capabilities,andCoreCompetencies...............203.1TheimportanceofInternalAnalysis.................................................................................203.2Resources,Capabilities,andCoreCompetencies.............................................................213.2.1Resources...............................................................................................................213.2.2Capabilities............................................................................................................223.2.3CoreCompetencies................................................................................................233.3StepsinaResource-basedStrategicAnalysis.................................................................
