高校局域性电子商务平台商业计划书目录目录...............................................................1摘要...............................................................51项目背景.........................................................92高校局域性电子商务平台运作模式介绍..............................102.1模式的概念解释和主要特征...............................102.1.1概念解释............................................102.1.2模式的特征..........................................102.2网站的总体运作模式及相关的几种业务模式.................112.2.1网站的总体运作模式..................................112.2.2高校局域性B2C电子商务运作模式......................122.2.3高校局域性网络商业信息平台..........................172.3高校商务的“三流”和高校电子商务平台的“三气”分析.....222.3.1高校商务的“三流”分析..............................222.3.2高校电子商务平台的“三气”分析......................242.4网站扩张模式...........................................262.4.1网站整体扩张模式....................................262.4.2B2C业务的扩张模式...................................292.4.3商业信息平台的扩张模式..............................293行业分析........................................................303.1电子商务行业发展的趋势.................................303.2行业竞争分析...........................................313.2.1B2C业务竞争分析.....................................313.2.2商业信息平台业务竞争分析............................363.2.3潜在竞争者分析......................................443.2.4小结................................................453.3合作者及合作模式分析...................................453.3.1技术服务商..........................................453.3.2广告制作商..........................................453.3.3信息供应商..........................................454市场分析........................................................474.1四川大学环境分析.......................................474.1.1政策分析............................................474.1.2经济分析............................................474.1.3文化分析............................................484.1.4技术分析............................................484.2个人会员分析...........................................494.3企业会员分析...........................................504.4小结...................................................525网站构建........................................................535.1网站整体结构...........................................535.2网站首页构建...........................................535.3网上直销板块构建.......................................535.4新闻频道构建...........................................545.5供求信息板块构建.......................................555.6网上商铺板块构建.......................................565.7个人会员板块...........................................575.8活动大厅板块构建.......................................575.9网站论坛板块构建.......................................585.10小结...................................................586网站推广........................................................596.1网站推广的指导思想.....................................596.2网站推广的思路和原则...................................596.2.1推广思路............................................596.2.2推广原则............................................596.3网站推广活动设计...
