我国民营企业品牌升级研究摘要目前我国民营企业已达到750多万家，占全国法人企业的75%以上，是我国最大的企业群体，其经济已经占到全国GDP的50%以上，成为国民经济的重要组成部分。民营经济吸纳的就业人数占全国就业人数20%以上，提供了大约70%的技术创新和65%的发明专利，成为经济发展的重要力量。但是从整个民营企业品牌发展现状来看，品牌运营的效果仍不令人满意，无论是大型的民营企业和中小型民营企业在品牌化发展中面都临着一系列的问题，如品牌的建立与保护，品牌延伸，品牌定位模糊不清，品牌研发能力与国际品牌差距比较明显等问题。基于品牌的建立和升级在企业从小到大，从弱到强的发展过程中起着不可或缺的作用，本文将以“2010中国民营企业500家”为重点研究对象，从民营企业品牌建设和发展现状入手，发掘出当前我国民营企业在品牌发展过程中存在的问题，并针对民营企业面临的不同问题提出了树立品牌意识、开展品牌创建、品牌的适度延伸、善于运用高科技、加大品牌战略执行力度、全方位实施企业品牌战略等建议，为我国民营企业的品牌化发展提供借鉴和有效途径。关键词：民营企业发展现状品牌升级途径TheResearchofChinesePrivateEnterprisesBrandPromotionAbstractAtpresent,Chinahasreachedmorethan750millionprivateenterprises,accountingformorethan75%ofcorporateenterprises,isthelargestbusinessgroup,itseconomyhasaccountedformorethanthenationalGDP50%,becominganimportantpartofthenationaleconomy.Theemploymentintheprivateeconomytoabsorbthecountry'stotalemploymentinismorethan20%,providingabout70%and65%ofinnovationpatents,beinganimportantforceforeconomicdevelopment.However,fromthecurrentsituationoftheprivatecorporatebranddevelopment,brandoperationeffectisstillunsatisfactory.Large,smallandmediumprivateenterprisesinthebranddevelopmentofprivateenterprisesarefacedwithaseriesofproblems,suchastheestablishmentofandprotected,brandstretching,brandpositioning,brandresearchanddevelopmentabilityandthebrandmoreobviousgapbetweentheproblems.Basedonbrandestablishmentandupgradeinlargeenterprises,fromweaktostrongdevelopmentplaysavitalrole.Thisarticlewillbeto"2010privateenterprisesinChinafor500"keyresearchobject,theprivateenterprisebrandconstructionanddevelopmentpresentsituation,unearthedinprivateenterprisesinthebrandpresenttheproblemintheprocessofdevelopment,andinthelightoflargeprivateenterprisesandsmallandmedium-sizedprivateenterprisesofdifferentproblemsfacingforwardcultivatingbrandawareness,conductbrandbuilding,brandofmoderateextensions,isgoodatusinghigh-tech,increasebrandstrategyimplementationefforts,thecomprehensiveimplementationofenterprisebrandstrategyforourcountryandsoon,thebranddevelopmentofprivateenterprisesprovidereferenceandeffectiveway.Keywords:privateenterprises；developmentstatus；brandpromotion；way目录1引言................................................................12相关概念.............................................................22.1民营企业.......................................................22.2品牌...........................................................22.3品牌升级.......................................................22.4品牌的价值.....................................................23我国民营企业品牌建设现状及问题.......................................33.1我国民营企业品牌建设现状分析...................................33.2民营企业在品牌升级发展中存在的问题.............................43.2.1创立品牌的意识淡薄........................................43.2.2品牌定位模糊不清..........................................43.2.3缺乏品牌的自我保护意识.......
