房地产营销管理手册世联地产2011年1月1日制定目录前言...........................................................................................................................................................................3一、销售公司组建、职责分工和岗位职责............................................................................................................4二、销售公司经理职责分工和岗位职责................................................................................................................42.1销售公司经理的个人素质要求.........................................................4第2页共31页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共31页2.2销售公司经理专业素质要求...........................................................42.3销售公司经理基本修为标准...........................................................52.4销售部经理岗位职责.................................................................52.5项目经理(销售主管)岗位职责.......................................................62.51项目前期,项目开盘准备工作....................................................62.52项目销售期....................................................................72.53项目收尾期....................................................................82.54全面负责销售现场的业务管理工作................................................82.6置业顾问岗位职责..................................................................102.7销售员基本素质....................................................................11三、案场管理.........................................................................................................................................................123.1项目销售阶段......................................................................123.2目的总结........................................................................一三3.3更改认购书及合同条款的规定......................................................一三3.4签署认购书、合同的注意事项........................................................163.5办理按揭的程序及注意事项..........................................................17四、销售现场管理条例..........................................................................................................................................174.1售楼中心纪律管理条例............................................................一八4.2客户接待管理条例................................................................一八4.3客户登记管理条例..................................................................194.4认购及销控管理条例................................................................194.5楼盘管理条件......................................................................204.6楼盘签约管理条例..................................................................204.7合同管理条例......................................................................214.8销售报表编制条例..................................................................214.9售后服务与客户投诉处理条例........................................................214.10销售资料保密条例.................................................................224.11销售信息收集条例.................................................................22五、关于奖金结算的有关规定....................................................