第0页共47页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第0页共47页服装B2C商业计划书上海衣衣佳电子商务有限公司第1页共47页第0页共47页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共47页目录衣衣佳商业计划书..........................................................................................................................51.执行纲要...............................................................................................................................51.1环境与契机.................................................................................................................51.2产品与服务.................................................................................................................51.3市场研究与分析.........................................................................................................51.4公司及战略.................................................................................................................61.5公司管理.....................................................................................................................61.6技术可行性分析.........................................................................................................61.7资金需求.....................................................................................................................61.8财务分析.....................................................................................................................72.环境与契机...........................................................................................................................72.1各种环境的基本情况.................................................................................................72.2出现的契机................................................................................................................83.产品与服务...........................................................................................................................83.1服务定位.....................................................................................................................83.2产品............................................................................................................................93.3服务..........................................................................................................................103.4服务的核心竞争力...................................................................................................124.市场研究与分析.................................................................................................................124.1市场概述...................................................................................................................124.2目标市场细分...........................................................................................................144.3目标市场选择...........................................................................................................164.4目标市场分析...........................................................................................................164.5市场定位...................................................................................................................164.6市场需求预测.................