目录1.1便利店相关概述.................................................................................11.1.1便利店概念和起源..............................................................11.1.2便利店分类..........................................................................11.1.3便利店与超市的区别..........................................................11.2便利店业态特征.................................................................................21.2.1距离便利性..........................................................................21.2.2及时便利性..........................................................................21.2.3时间便利性..........................................................................21.2.4服务便利性..........................................................................2第二章中国便利店行业发展分析.........................................................32.1营商环境分析.....................................................................................32.22016年~2018年便利店市场发展状况.............................................52.2.1市场销售规模......................................................................52.2.2门店商品结构趋势..............................................................62.2.3运营成本状况......................................................................62.3中国便利店发展存在的主要问题.....................................................62.3.1盲目扩张问题......................................................................62.3.2商品缺乏特色......................................................................72.3.3物流配送不足......................................................................72.3.4信息管理不善......................................................................7第三章中国便利店提升竞争力的策略分析.........................................73.1大力经营自有品牌.............................................................................73.2注重特色发展.....................................................................................83.3建立高效供应链.................................................................................83.4提升服务质量.....................................................................................8第四章中国便利店发展前景.................................................................94.1便利店O2O模式基本概述................................................................94.1.1便利店O2O模式内涵界定.................................................94.1.1便利店O2O模式构建.........................................................94.1.2便利店O2O模式构建竞争力分析....................................104.1.3便利店O2O企业营销策略研究.......................................104.2中国无人便利店模式基本概述.......................................................114.2.1无人销售特点....................................................................114.2.2市场发展机遇....................................................................124.2.3无人便利店与传统便利店的差异点................................124.3国内外企业布局无人便利店发展动态...........................................124.3.1亚马逊无人便利店计划....................................................124.3.27-11进军无人便利店.......................................................134.3.3阿里布局无人便利店........
