学号年级2014级本科毕业论文幼教行业市场现状与问题分析专业工商管理姓名指导教师评阅人2016年4月中国常州BACHELOR'SDEGREETHESISOFHOHAIUNIVERSITYPreschooleducationindustrymarketpresentsituationandproblemanalysisSubject：IndustrialandcommercialmanagementName：Directedby：CHANGZHOUCHINA摘要幼儿教育是基础教育的重要组成部分，发展幼儿教育对于促进儿童身心全面健康发展具有重要意义，当今时代每个家庭几乎只有一个孩子，幼儿教育就显得更加尤为重要，这就促使幼教市场的迅速发展，但是由于种种原因，整个幼教市场的发展存在很大的问题，有的机构为了寻求自身的利益完全不顾孩子的真正意义上的教育问题；有的为了降低营业成本聘用非正式的教师来承担孩子们的教育；有的机构为了迎合家长设置一些价格昂贵的噱头课程来吸引消费群体。以上只是对整体市场存在部分问题的阐述。不管是家长还是机构都对目前市场存在问题提出过自己的想法，但无人去正式回应此类人群。为了能够更加完善幼儿教育市场，本文就结合实际针对民间幼儿教育机构行业市场现状以及问题进行简单的分析，并提出自己的解决方案。关键词：幼教市场；民间机构；解决对策；ABSTRACTPreschooleducationisanimportantpartofbasiceducation,thedevelopmentofearlychildhoodeducationisofgreatsignificancetopromotechildren'soverallhealthofbodyandminddevelopment,todayalmosteveryfamilyhaveonlyonechild,children'seducationbecomesmoreimportant,thiscausestherapiddevelopmentofpreschooleducationmarket,butduetovariousreasons,thereisabigproblem,thedevelopmentofthepreschooleducationmarketcompletelysomeinstitutionsinordertoseektheirowninterestsregardlessofthechild'seducationprobleminthetruesense;Someinordertoreducetheoperatingcosttohireaninformalteacherstoundertaketheeducationofchildren;Someinstitutionsinordertomeettheparentssetupsomeexpensivestuntcoursestoattractconsumergroups.Thisisjustsomeproblemsonthewholemarket.Bothparentsandagenciesareonthemarketatpresenttheproblemsputforwardtheirideas,butnoonetoformallyrespondtosuchpeople.Inordertobeabletobetterearlychildhoodeducationmarket,inthispaper,combiningwiththeactualmarketforprivatepreschooleducationinstitutionsindustrystatusquoandtheproblemsweresimpleanalysis,andputforwardtheirownsolutions.Keywords:Preschooleducationmarket；countermeasures目录摘要...................................................................................................ⅠABSTRACT..........................................................................................Ⅱ目录..................................................................................................III第1章绪论.......................................................................................11.1选题的背景及意义.................................................................................................11.1.1选题背景..............................................................................................................11.1.2写作意义..............................................................................................................11.2写作内容和写作方法.............................................................................................21.2.1写作内容..............................................................................................................21.2.2写作方法..............................................................................................................2第2章幼儿教育的概念及重要性.....................................................32.1幼儿教育的概念..............
