2005年下半年媒体广告价值报告目录目录...........................................................................1前言.............................................................................8一、概述.....................................................................8(一)报告结构.................................................................8(二)执行回顾.................................................................81、零售调查部分...........................................................82、读者调查部分..........................................................103、主要指标..............................................................10(三)公司介绍................................................................11(四)产品与服务..............................................................121、《报刊零售监测分析报告》..............................................122、《报刊媒体广告价值分析报告》..........................................123、《媒体消费分析报告》..................................................134、《版面监测分析报告》..................................................135、专题内容监测服务......................................................136、广告监测服务..........................................................137、专项调查服务..........................................................138、咨询&策划服务.........................................................14二、都市报..................................................................14(一)零售监测................................................................141、北京..................................................................142、北京都市早报..........................................................223、沈阳..................................................................264、上海..................................................................265、南京..................................................................266、武汉..................................................................267、西安..................................................................268、成都..................................................................279、重庆..................................................................2710、珠三角地区的报业分析................................................27(二)主要媒体读者研究........................................................491、北京都市报读者数据....................................................49三、车类期刊................................................................53(一)零售监测................................................................531、主要监测媒体描述......................................................532、北京..................................................................543、沈阳..................................................................574、上海..................................................................615、南京..................................................................646、广州..................................................................687、深圳..................................................................718、武汉..................................................................759、西安..................................................................7810、成都...........................
