八达岭温泉度假村提升全案策划（初稿）北京绿维创景规划设计院2008年1月第2页共138页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共138页目录第一部分策划篇............................................................................................................................4规划导览..........................................................................................................................................4一、京郊的度假会都和温泉乐园...........................................................................................4二、延庆旅游的转型与升级的支撑点与互动要素...............................................................4三、八达岭温泉度假村的改造与提升思路概要...................................................................5第一章项目背景..........................................................................................................................12一、八达岭温泉度假村现状.................................................................................................12二、经营状况分析................................................................................................................12三、主要问题与提升思路.....................................................................................................13四、市场分析与定位............................................................................................................17第二章项目定位..........................................................................................................................21一、主题定位........................................................................................................................21二、形象定位........................................................................................................................21三、目标定位........................................................................................................................22四、功能定位........................................................................................................................23五、战略定位........................................................................................................................24第三章度假村整体提升方案.......................................................................................................25二、一个核心卖点................................................................................................................25三、两大重点产品................................................................................................................26四、三大经营板块................................................................................................................29五、四大提升要素................................................................................................................30六、五S特色发展结构.........................................................................................................34七、六个功能分区................................................................................................................35第四章功能分区与产品设置.......................................................................................................37一、高端会所区..........................................................
