****生物制品有限公司市场营销手册年月日目录市场营销手册第一部分岗位责任体系........................................................1第一章组织机构...........................................................1第二章***营销部主要岗位职责...........................................1第一节营销部经理职责................................................1第二节执行经理职责.................................................2第三节区域经理职责.................................................2第四节计划主管职责..................................................3第五节财务主管职责.................................................3第六节市场主管职责.................................................4第七节储运主管职责..................................................4第八节客户经理职责.................................................5第九节理货员职责...................................................5第十节前台员职责..................................................6第十一节档案员职责..................................................6第二部分市场营销管理........................................................8第一章市场调研管理.........................................................8第一节市场调研的目的和意义.............................................8第二节市场调研的原则和市调人员素质要求.................................8第三节市场调研的程序和方法.............................................8第四节市场调研管理制度................................................13表1零售店普查一览表...................................................14表2稽查状况记录表......................................................14第二章目标管理..........................................................15第一节目标管理制度.................................................15第二节目标管理方案（北京）...........................................17表1岗位（职务）工资等级表................................................21表2岗位（职务）工资等级表................................................21表3进入职务等级工资系列的依据............................................22表4各市场责任区域目标销售任务分解表.......................................22表5目标任务分解表（北京）................................................23表6铺货率指标承诺表.....................................................23表7各区域月度销售业绩考核表...............................................24表8绩效考评表............................................................24表9各区域管理考核评分表..................................................25表10员工满意度调查表.....................................................25表11客户满意度调查表..................................................26表12***年薪激励表.......................................................27第二章营销计划管理工作手册..............................................28第一节部门职能及组织结构............................................28第二节岗位职责与任职条件............................................28第三节工作程序......................................................30第四节销售计划管理..................................................32第五节信息统计管理..................................................33第六节日常工作管理..................................................34第七节附则..........................................................35表1经营管理措施表............................
