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“易趣杯”首届全国大学生电子商务竞赛参赛作品古城艺苑参赛学校：西安邮电学院参赛队员：2005年7月目录引言·····························································································11.执行纲要·····················································································11.1公司简介···················································································11.2市场需求···················································································11.3管理及团队················································································11.4产品介绍···················································································21.5投资与财务················································································22产品和服务··················································································32.1产品介绍···················································································32.1.1公道杯┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉32.1.2皮影┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉42.1.3埙┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉┉42.2陕西工艺品在网上竞争的优势························································52.3公司的服务················································································53.公司战略·····················································································53.1总体战略···················································································53.2具体发展战略·············································································63.3公司的经营理念与经营策略···································································73.3.1经营理念····························································································73.3.2经营策略···························································································74市场分析···············...