南通万通置业6#地块项目定位报告目录目录..................................................................................................................................................2一、企业目标..................................................................................................................................4（一）资金周转，实现利润...................................................................................................4（二）公司运作，团队锻炼...................................................................................................4（三）项目使命......................................................................................................................4（四）项目操作初步思路.......................................................................................................5二、地块背景分析..........................................................................................................................6（一）项目用地概况..............................................................................................................6（二）用地环境分析..............................................................................................................9（三）项目用地价值分析.....................................................................................................14三、市场背景分析........................................................................................................................15（一）城市经济发展状况.....................................................................................................15（二）城市及规划及建设现状.............................................................................................20（三）房地产行业运营情况分析.........................................................................................24（四）城市房地产地图.........................................................................................................38（五）新东区房地产市场特征.............................................................................................43（六）观音山镇房地产市场特征.........................................................................................44（七）南通小户型市场特征.................................................................................................45（八）市场总结....................................................................................................................47四、目标客户预判........................................................................................................................48（一）、区域市场潜在需求容量.........................................................................................48（二）、目标客群预判.........................................................................................................49（三）、客户定位................................................................................................................49（四）、目标客户居住行为细分.........................................................................................53五、总体定位................................................................................................................................56（一）定位四要素............................................................
