旅游服务贸易竞争力指数国际竞争力对策建议 旅游管理专业VIP专享VIP免费

摘要近年来，随着服务贸易逐渐成为衡量一个国家国际地位的重要指标之一，中国凭借着得天独厚的旅游资源，旅游服务业的发展也水涨船高，成为中国服务贸易的重要组成部分。上海的旅游服务业虽然起步较晚，但是对上海经济的发展也起到了重要作用。本文选取上海作为研究对象，分析上海旅游服务业的开放问题。本文运用定量分析上海旅游业的游客数量、收入、住宿情况以及旅游进出口对外贸易依存度等数据分析上海旅游业的现状以及规模。通过定性分析来展现上海自贸区以及负面清单下上海市政局推行利于上海旅游业开放的措施及政策。最后，本文综合了定性与定量分析，对上海市旅游服务业的开放问题提出建议及应对措施。关键词：旅游服务贸易竞争力指数国际竞争力对策建议IAbstractInrecentyears,tourismservicetradehasbecomeoneofthemostrapidlydevelopingandexpandingserviceindustriesininternationalservicetrade.Nomatterfromthenumberoftouristsandthenumberoftouristattractions,Chinaisgenerallyconsideredtobeabigtourismcountryintheworld.However,fromthedataanalysis,Chinaisnotapowerfultourismcountry.ThisfactalsoshowsthatChinaisfacingmanyproblemsinthedevelopmentoftourismservicetrade.ThispapermainlyanalyzesthecomprehensivecompetitivenessofChinaandtheUnitedStatesintourismservicetradethroughinternationalmarketshare,dominantcomparativecompetitivenessindexandtradecompetitiveadvantageindex,andanalyzestheadvantagesanddisadvantages,opportunitiesandchallengesinthedevelopmentofChina'stourismservicetradethroughSWOTanalysis,andputsforwardcorrespondingcountermeasuresandsuggestions,InordertoimprovethecompetitivenessofChina'stourismservicetradeinthemarket.KeyWords:TourismservicetradeCompetitivenessindexInternationalcompetitivenessCountermeasuresandsuggestionsII目录摘要...........................................................................................................................................IAbstract..................................................................................................................................II引言........................................................................................................................................11导论....................................................................................................................................21.1研究背景.................................................................................................................21.2研究意义..................................................................................................................21.3国内外研究现状.....................................................................................................22中美旅游服务贸易发展现状..............................................................................................72.1中国旅游服务贸易发展现状..................................................................................72.1.1上海旅游业游客数量及入境游客情况.........................................................82.1.2中国旅游服务贸易进出口状况....................................................................92.2美国旅游服务贸易发展现状....................................................................................92.2.1美国旅游服务贸易呈现顺差......................................................................102.3中美旅游服务贸易比较总结..................................................................................113中美旅游服务贸易竞争力指数比较分析..................