重庆三峡学院第六届市场营销策划大赛校园IC卡直饮机产品推广策划方案团队名称：神奇组合队长：队员：指导老师：时间：2013年11月25日0目录前言..............................................................................................................................................................................2一、企业简介和项目介绍..........................................................................................................................................31.1公司简介.......................................................................................................................................................31.2加盟流程.......................................................................................................................................................41.3产品介绍.......................................................................................................................................................4二、市场环境分析......................................................................................................................................................62.1外部环境分析（PEST分析）.....................................................................................................................61.人口因素................................................................................................................................................62.经济........................................................................................................................................................63.政策........................................................................................................................................................64.技术........................................................................................................................................................72.2内部环境分析...............................................................................................................................................71.资源........................................................................................................................................................72.供应商....................................................................................................................................................73.顾客........................................................................................................................................................84.竞争者....................................................................................................................................................8三、市场分析..............................................................................................................................................................83.1市场现状.......................................................................................................................................................83.2竞争者分析.................................................................................................................................................13四、企业目标和任务................................................................................................................................
