I摘要当前，以趣缘关系为纽带的网络社群活跃于社交媒体中，形成了特殊的群体，这一群体具有特定的功能和属性，我们称它为网络趣缘群体，而在这一群体中较为出众的是网易云这一平台所形成的音乐群体。网易云是发展较为成功的音乐平台，其不仅具有分享音乐的功能，同时具有社交属性，而其与传统社交平台的区别之处在于，这一平台上的群体全部是音乐爱好者，因此这支群体具有一定的代表性。本文主要对上述群体进行研究，主要研究方向是该群体的社交互动和身份认同，本次研究先阐述了传播学和亚文化的概念，在此基础上用文献研究法等实现对该群体的探索，总结出该群体是如何在社区互动中构建及强化身份认同的，并对该趣缘群体的发展给出建议。关键词：网络趣缘群体；身份认同；音乐社交；网易云IIAbstractAtpresent,thenetworkcommunitylinkedbytheinterestrelationshipisactiveinthesocialmedia,formingthenetworkinterestgroupwithuniqueattributesandfunctions.Amongthem,themusicsocialinterestgroupsontheplatformof"NeteaseMusic"areparticularlyattractingattention.DifferentfromothertypesofnetworkplatformssuchasBBSandWeibo,neteasecloudhasthepropertyofmusicplatformandsocialplatform,andthenetworkinterestgroupsactiveinitshowconsiderablerepresentativenessanduniqueness.Thispaperfocusesonthecentralthemeof"CommunityInteractionandIdentityofInterestingGroups".Theauthorbasedonthecommunicationtheory,theoryofsocialpsychologyandtheyouthsubcultureAngleasthebreakthroughpoint,comprehensiveusingliteratureresearch,participantobservation,textanalysisandotherresearchmethods,exploringthe"NeteaseCloudMusic"interestgroupishowtobuildandstrengthentheidentityinthecommunityinteraction.Meanwhilegivingsomesuggestionsonthedevelopmentofthisinterestgroup.Keyword：NetworkInterestGroup；socialidentity；musicsocial；NeteaseCloudIII目录浙大宁波理工学院本科毕业论文（设计）承诺书..........................I致谢...............................................................II摘要..............................................................IIIABSTRACT........................................................IV第一章绪论.........................................................11.1研究背景及意义................................................................................................................11.1.1研究背景................................................................................................................11.1.2研究意义................................................................................................................11.2研究综述............................................................................................................................21.2.1音乐社交的研究现状............................................................................................21.2.2趣缘群体的研究现状............................................................................................21.2.3身份认同的研究现状............................................................................................21.3研究思路及研究方法........................................................................................................2第二章音乐趣缘群体概述及其社区互动.................................32.1音乐社交趣缘群体概述....................................................................................................32.1.1音乐社交趣缘群体的形成....................................................................................32.1.2音乐社交趣缘群体的特征..................
