商业计划书二○一六年五月目录摘要部分............................................................61.目标..............................................................62.管理团队..........................................................63.竞争分析..........................................................64.1竞争对手..........................................................64.2核心竞争优势......................................................65.产品计划..........................................................65.1产品线概念........................................................76.运营计划..........................................................76.1目标消费群定位....................................................76.2推广计划..........................................................77.融资计划..........................................................................................错误！未定义书签。8.资本构成..........................................................................................错误！未定义书签。9.投资回报及经营风险控制............................................710.KSF（成功的关键分析）.............................................8全文部分............................................................81.公司介绍.......................................................................................81.1成立背景..........................................................81.2目标..............................................................81.3实现方式..........................................................82.产品及服务...................................................................................82.1产品概述..........................................................92.1.1基础概念..........................................................92.1.2产品概念..........................................................92.1.3产品概念的形成....................................................92.1.4产品的设计基础....................................................92.1.5发展战略.........................................................102.2产品技术概述.....................................................102.2.1实现方式.........................................................102.2.2更新.............................................................112.2.3拓扑结构图.......................................................112.3产品特点.........................................................122.4产品支持方案.....................................................122.4.1产品选择的支持...................................................122.4.2行销体系的支持...................................................122.5产品线组合.......................................................132.6主要产品线安排计划...............................................132.7消费者利益.......................................................132.7.1服务模式................................................................................................................132.7.2基本功能说明........................................................................................................132.8服务与支持............................................................................................................133.市场分析....................................................................................................
