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“幸福来敲门“网络礼品选购平台商业企划书厦门大学“神盾”团队团队成员：刘晨晖（电子商务专业2012级本科生）丁晴（电子商务专业2012级本科生）杨骁颖（电子商务专业2012级本科生）许非凡（财务管理专业2012级本科生）齐嬴（管理科学专业2011级本科生）2013年12月“幸福来敲门”商业企划书神盾网络有限责任公司目录1.公司概述................................................................................................................................51.1公司名称......................................................................................................................................61.2运营网站......................................................................................................................................61.4市场分析......................................................................................................................................61.5营销策略......................................................................................................................................72.公司战略................................................................................................................................82.1公司名称......................................................................................................................................82.2公司介绍......................................................................................................................................82.3愿景陈述......................................................................................................................................82.3.1公司使命..............................................................................................................................82.3.2未来愿景..............................................................................................................................82.4发展战略......................................................................................................................................82.4.1短期目标..............................................................................................................................82.4.2中期目标..............................................................................................................................82.4.3远期目标..............................................................................................................................92.5.企业文化......................................................................................................................................92.5.1物质文化..............................................................................................................................92.5.2行为文化............................................................................................................................102.5.3.精神文化............................................................................................................................112.7组织结构....................................................................................................................................142.7.1创建期................................................................................................................................143.市场分析...............................