罗蒙品牌管理手册之三罗蒙品牌终端导购手册罗蒙集团股份有限公司●品牌管理部2002年4月目录1.罗蒙终端导购人员的地位和作用.............................................................................................61.1.终端概述...............................................................................................................................61.1.1.终端的定义....................................................................................................................61.1.2.终端的重要性...............................................................................................................61.1.3.终端的作用....................................................................................................................71.1.4.构成终端的要素...........................................................................................................71.2.罗蒙终端导购人员的地位和作用......................................................................................72.罗蒙西服终端导购人员的岗位职责..................................................................................93.罗蒙西服终端导购的日常行为规范与要求.........................................................................103.1.终端导购言谈举止方面应遵守的原则..............................................................................103.2.终端导购的日常行为规范................................................................................................103.2.1.穿..................................................................................................................................103.2.2.说..................................................................................................................................10对说话声音的检核表............................................................................................................123.2.4.做..................................................................................................................................123.2.5.精神状态......................................................................................................................133.2.6.态度..............................................................................................................................133.3.终端导购言谈举止方面应注意的细节............................................................................143.5顾客服务标准......................................................................................................................163.5.1.工作标准：..................................................................................................................163.5.2.备注：..........................................................................................................................173.6.终端导购日常工作要求....................................................................................................173.7.导购自检内容.....................................................................................................................184.罗蒙西服促销时终端导购人员的行为规范...........................................................................185.终端布置和商品展示规范.......................................................................................................195.1.终端布置规范内容...........
