毕业设计报告(论文)报告(论文)题目：富康牌牛初乳营销策略及分析作者所在系部：材料工程系作者所在专业：高分子材料作者所在班级：08842班作者姓名：张春雷作者学号：20083084228指导教师姓名：罗锋完成时间：2011年5月北华航天工业学院教务处制摘要牛初乳是奶牛正常分娩后72小时内分泌的乳汁。它含有3000多种营养成分尤其是丰富的营养物质和五大免疫活性因子(igG,.igA,igM,igE.igD)，七大生长因子：类胰岛素生长因子、表皮生长因子、红细胞、血小板生长因子、骨骼生长因子、转化生长因子、纤维生长因子、神经生长因子。牛初乳中免疫球蛋白的含量为人初乳的50到100倍，它的诞生是一个白金搬的发现。美国食品科技协会（IFT）称::牛初乳为21世纪最具发展前景的非草药类天然天然健康食品。本文通过对牛初乳目前的市场和牛初乳面临的问题进行策略分析。就完达山富康牌牛初乳提出在未来发展中的模式和一些建议。关键词：牛初乳营销策略品牌经营AbstractBovinecolostrumsdairycowsendocrine72hoursafternormalchildbirthmilk.Itcontainsmorethan3000kindsnutrientsespeciallyrichnutrientsandfiveimmunityactivityfactor(igG,.IgAigMigD),igE.J,sevengrowthfactor:insulin-likegrowthfactor,theepidermalgrowthfactor,redbloodcells,plateletsgrowthfactor,bonegrowthfactor,transforminggrowthfactor,fibergrowthfactor,nervegrowthfactor.Dairycolostrumthecontentofimmunoglobuliniscolostrum50to100times,itwasbornisaplatinummoveddiscovery.TheUnitedStatesfoodscienceassociation(IFT)says::bovinecolostrumsforthe21stcenturythemostpromisingherbclassnaturalnaturalhealthyfood.Thisarticlethroughtobovinecolostrumscurrentmarketandbovinecolostrumsprobleminstrategyanalysis.JustWanDaShanFuKangPaibovinecolostrumsputforwardinthefuturedevelopingmodeandsomeSuggestions.Keywords：BovinecolostrumsmarketingpolicyBrandOperation目录摘要.................................................................................................................................IAbstract..........................................................................................................................II一完达山概况.........................................................................................................-2-二富康牌牛初乳介绍...........................................................................................-7-三、牛初乳目前市场面临的问题及分析.............................................................-12-（1）信任危机..............................................................................................................-12-（2）缺乏消费的核心价值........................................................................................-12-（3）消费者对牛初乳的概念含糊不清.................................................................-13-（4）消费者对于牛初乳与牛奶的概念混淆........................................................-13-（5）盲目的扩大规模导致投入产出不对等........................................................-13-四、牛初乳的品牌战略定位.................................................................................-15-五、其它品牌牛初乳的营销策略.........................................................................-23-六．完达山牛初乳的品牌营销策略.....................................................................-29-七．结束语.............................................................................................................-32-致谢.................................................................................................................-33-参考文献......
