销售培训手册（1.0版）2016年10月目录序......................................................................................................................................................5（一）企业简介......................................................................................................................5（二）营销理念......................................................................................................................6（三）学习目标......................................................................................................................6一、基础篇....................................................................................................................................7（一）销售的概念..................................................................................................................7（二）优秀的销售人员应该具备哪些条件...........................................................................7（三）怎样从优秀的销售人到成功的销售人.......................................................................81、必经阶段....................................................................................................................82、要满足的三大要素.....................................................................................................9（四）销售人员的层次...........................................................................................................9（五）商务礼仪....................................................................................................................121、基本准则..................................................................................................................122、黄金准则..................................................................................................................133、构成商务礼仪的个人构素.......................................................................................133.1仪容仪表...........................................................................................................133.2衣着...................................................................................................................143.3说话的礼仪注意...............................................................................................153.4礼貌的礼仪.......................................................................................................153.5举止的礼仪注意事项.......................................................................................154、构成商务礼仪的行为构素.......................................................................................164.1如何接递名片...................................................................................................164.2接拨电话注意的事项.......................................................................................164.3商务宴请要注意的事项...................................................................................174.4握手礼仪注意事项...........................................................................................174.4乘车注意事项...................................................................................................18（六）销售人员的武器装备.......................................................................................
