销售培训手册(1.0版)2016年10月目录序......................................................................................................................................................5(一)企业简介......................................................................................................................5(二)营销理念......................................................................................................................6(三)学习目标......................................................................................................................6一、基础篇....................................................................................................................................7(一)销售的概念..................................................................................................................7(二)优秀的销售人员应该具备哪些条件...........................................................................7(三)怎样从优秀的销售人到成功的销售人.......................................................................81、必经阶段....................................................................................................................82、要满足的三大要素.....................................................................................................9(四)销售人员的层次...........................................................................................................9(五)商务礼仪....................................................................................................................121、基本准则..................................................................................................................122、黄金准则..................................................................................................................133、构成商务礼仪的个人构素.......................................................................................133.1仪容仪表...........................................................................................................133.2衣着...................................................................................................................143.3说话的礼仪注意...............................................................................................153.4礼貌的礼仪.......................................................................................................153.5举止的礼仪注意事项.......................................................................................154、构成商务礼仪的行为构素.......................................................................................164.1如何接递名片...................................................................................................164.2接拨电话注意的事项.......................................................................................164.3商务宴请要注意的事项...................................................................................174.4握手礼仪注意事项...........................................................................................174.4乘车注意事项...................................................................................................18(六)销售人员的武器装备.......................................................................................