Unit11TheMedia（A）(35分钟)Ⅰ.阅读理解ABadnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeople’se-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.“The‘ifitbleeds’ruleworksformassmedia,”saysJonahBerger,ascholarattheUniversityofPennsylvania.“Theywantyoureyeballsanddon’tcarehowyou’refeeling.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Youdon’twantthemtothinkofyouasaDebbieDowner.”Researchersanalyzingword-of-mouthcommunication-e-mails,Webpostsandreviews,face-to-faceconversations-foundthatittendedtobemorepositivethannegative(消极的),butthatdidn’tnecessarilymeanpeoplepreferredpositivenews.Waspositivenewssharedmoreoftensimplybecausepeopleexperiencedmoregoodthingsthanbadthings?Totestforthatpossibility,Dr.Bergerlookedathowpeoplespreadaparticularsetofnewsstories:thousandsofarticlesonTheNewYorkTimes’website.HeandaPenncolleagueanalyzedthe“moste-mailed”listforsixmonths.Oneofhisfirstfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelistthannon-sciencearticles.HefoundthatscienceamazedTimes’readersandmadethemwanttosharethispositivefeelingwithothers.Readersalsotendedtosharearticlesthatwereexcitingorfunny,orthatinspirednegativefeelingslikeangeroranxiety,butnotarticlesthatleftthemmerelysad.Theyneededtobearoused(激发)onewayortheother,andtheypreferredgoodnewstobad.Themorepositiveanarticle,themorelikelyitwastobeshared,asDr.Bergerexplainsinhisnewbook,“Contagious:WhyThingsCatchOn.”1.Whatdotheclassicrulesmentionedinthetextapplyto?A.Newsreports.B.Researchpapers.C.Privatee-mails.D.Dailyconversations.2.WhatcanweinferaboutpeoplelikeDebbieDowner?A.They’resociallyinactive.B.They’regoodattellingstories.C.They’reinconsiderateofothers.D.They’recarefulwiththeirwords.3.Whichtendedtobethemoste-mailedaccordingtoDr.Berger’sresearch?A.Sportsnews.B.Sciencearticles.C.Personalaccounts.D.Financialreviews.4.Whatcanbeasuitabletitleforthetext?A.SadStoriesTravelFarandWideB.OnlineNewsAttractsMorePeopleC.ReadingHabitsChangewiththeTimesD.GoodNewsBeatsBadonSocialNetworksB(2017·云南昆明二模)USprivaterocketcompanySpaceXhasannouncedthattwoprivatecitizenshavepaidtobesentaroundthemoon.Themission(任务)isplannedforlate2018.SpaceXCEOElonMusksaid,“Thispresentsanopportunityforhumanstoreturntodeepspaceforthefirsttimein45years.”Thetwounnamedpeoplewillflyaboardaspaceshipwhichissetforitsfirstunmannedtestflightlaterthisyear.Theco-operationofAmerica’sNASAspaceagencyhadmadetheplanpossible.Mr.Musksaid,“Thetwopassengerswilltravelfasterandfurtherintothesolarsystemthananybeforethem”.LiketheApolloastronautsbeforethem,theseindividualswilltravelintospacecarryingthehopesanddreamsofallhumankind,drivenbytheuniversalhumanspiritofexploration.“Weexpecttoconducthealthandfitnesstests,aswellasbegininitialtraininglaterthisyear.Thefirstmissionwouldbeunmanned,andthenextone—withcrew—wasexpectedinthesecondquarterof2018,”therichbusinessmanandinventorsaid,“Thefirstpassengersareenteringthiswiththeireyesopen,knowingthatthereissomeriskhere.They’recertainlynotchildish,andwe’lldoeverythingwecantoreducethatrisk,butit’snotzero.”Thespacetouristsw...
