Unit11TheMedia(A)(35分钟)Ⅰ
阅读理解ABadnewssells
Ifitbleeds,itleads
Nonewsisgoodnews,andgoodnewsisnonews
Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers
Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules
Bytrackingpeople’se-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories
“The‘ifitbleeds’ruleworksformassmedia,”saysJonahBerger,ascholarattheUniversityofPennsylvania
“Theywantyoureyeballsanddon’tcarehowyou’refeeling
Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact
Youdon’twantthemtothinkofyouasaDebbieDowner
”Researchersanalyzingword-of-mouthcommunication-e-mails,Webpostsandreviews,face-to-faceconversations-foundthatittendedtobemorepositivethannegative(消极的),butthatd