国产网游的市场现状及对策分析VIP免费

毕业论文题目国产网游的市场现状及对策分析学生姓名学号院系经济管理专业市场营销指导教师二Ｏ一三年五月三十日2目录1绪论..............................................................11.1研究背景.....................................................11.2文献综述.....................................................21.2.1国内文献综述............................................21.2.2国外文献综述............................................31.3研究内容.....................................................32.国产网游的市场现状...............................................42.1发展速度较快.................................................42.2市场规模扩大.................................................42.3消费人群年龄段集中...........................................52.4时间收费占主导...............................................62.5产品类别丰富.................................................62.6竞争手段多样化...............................................72.7网游市场集中度高.............................................73.国产网游存在的问题...............................................83.1开发商角度...................................................83.1.1网游产品创新不足........................................83.1.2国产网游粗制滥造........................................83.1.3免费游戏的陷阱..........................................93.1.4网游跳票频繁...........................................103.1.5侵犯知识产权现象严重...................................10323.2运营商角度..................................................103.2.1非法插件、私人服务器屡禁不止...........................103.2.2网游维护不到位.........................................113.3社会、市场角度..............................................113.3.1防沉迷系统的低效用.....................................113.3.2配套产品较少...........................................124.国产网游问题的成因.............................................124.1开发商、运营商角度........................................一三4.1.1产品创新不足.........................................一三4.1.2缺乏优秀的网游人才...................................一三4.1.3缺乏对消费者心理的了解...............................一三4.2市场、政府角度..............................................144.2.1市场扩张过快...........................................144.2.2网络文化粗俗化.........................................144.2.3网络政策不完善.......................................一五5.解决国产网游问题的对策.......................................一五5.1开发商角度................................................一五5.1.1大量引进高质量人才...................................一五5.1.2加强创新，开发“新”游戏.............................一五5.1.3游戏的开发要循序渐进...................................165.1.4针对消费者偏好开发游戏.................................165.1.5注意游戏的健康风格.....................................16435.2运营商角度..................................................165.2.1优秀运营商的联合运营...................................165.2.2对非法插件进行严格控制.................................175.2.3重视配套产品的开发.....................................175.3政府角度....................................................176.金山《剑网三》案例分析.......................................一八7.结束语..........................................................20参考文献...................