摘要随着企业的不断发展，企业竞争越来越依赖于人员工是企业当中重要的因素，选择行之有效的激励方法对员工加以管理，才是成功的制胜法宝，激励是一种有效的领导方法，企业的管理如果激励有方，它能直接影响员工的价值取向和工作观念，激发员工创造财富和献身事业的热情，凝聚团队的力量实现企业与个人的飞速发展。“90后”已然是企业员工发展中的主力军，如何用新方式来激励“90后”员工已经成为了目前企业急需制定的激励措施，本文选取中信银行作为案例，通过研究中信银行目前的激励现状和存在的问题进行研究分析，，通过结合双因素激励理论、期望激励理论、马斯洛需求层次激励理论等提出针对“90后”员工的激励策略和有效的改善措施，以期获得具有普适性意义的研究结论。本文首先介绍了关于对于企业员工的激励理论基础，银行西安分行90后新生代员工的特点，继而通过文献调查法以及访谈法，通过了解目前的中信银行激励现状和其存在的问题，并且结合目前“90”后员工的自身特点分析对问题存在的原因进行分析，针对目前存在的问题采取更好的激励措施，以此来增加中信银行的效益。关键字:90后员工；激励；中信银行AbstractWiththecontinuousdevelopmentofenterprises,enterprisecompetitionismoreandmoredependentonpeopleareimportantfactorsofenterpriseemployees,selecteffectiveincentivemethodstomanageemployees,isthesuccessfulkey,motivationisaneffectivemethod,theleadershipoftheeconomicalmanagementiftheincentiveoftheenterprise,itcandirectlyaffectemployeevalueorientationandworkingideas,arousetheenthusiasmoftheemployeestocreatewealthanddedication,condensedthepoweroftheteamtorealizetherapiddevelopmentofenterprisesandindividuals."After90"hasbeenmainforceinthedevelopmentofenterpriseemployees,howtousenewwaystomotivate"after90"staffhasbecomethecurrententerprisesurgentlyneedtodevelopincentives,thisarticleselectsciticbankasanexample,bystudyingthecurrentincentivesituationandexistingproblemsofChinaciticbankresearchanalysis,throughthecombinationofdoublefactorsincentivetheory,expectationsincentivetheory,andthetheoryofmaslow'sneedshierarchymotivationisputforwardinviewofthe"90after"employeeincentivestrategyandeffectiveimprovementmeasures,inordertoobtainauniversalsignificancetotheresearchconclusion.Thisarticlefirstlyintroducesaboutthetheoreticalbasisforenterpriseemployees'motivation,thecharacteristicsofthenewgenerationemployeesafterbankxi'anbranch90,thenthroughtheliteraturesurveymethodandinterviewmethod,byunderstandingthecurrentstimulationconditionofciticbankanditsexistingproblems,andcombinedwiththecharacteristicsofcurrentemployeesafterthe"90",theauthoranalyzesthereasonsoftheexistingproblemswereanalyzed,andaccordingtothepresentproblemsexistinginthebetterincentivemeasures,inordertoincreasetheefficiencyofChinaciticbank..Keywords:After90employees;Incentives;Chinaciticbank目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc481066829"摘要IHYPERLINK\l"_Toc481066830"AbstractIIHYPERLINK\l"_Toc481066831"目录IIIHYPERLINK\l"_Toc481066832"一、绪论1HYPERLINK\l"_Toc481066833"（一）研究背景1HYPERLINK\l"_Toc481066834"（二）研究目的与意义1HYPERLINK\l"_Toc481066835"（三）国内外研究现状2HYPERLINK\l"_Toc481066836"二、相关概念界定及理论基础2HYPERLINK\l"_Toc481066837"（一）概念界定2HYPERLINK\l"_Toc481066838"（二）理论基础3HYPERLINK\l"_Toc481066839"三、中信银行90后员工激励现状4HYPERLINK\l"_Toc481066840"（一）薪酬与福利激励不足4HYPERLINK\l"_Toc481066841"（二）工作本身激励不足5HYPERLINK\l"_Toc481066842"（三）职业生涯规划激励不足5HYPERLINK\l"_Toc481066843"四、中信银行90后员工激励不足原因分析5HYPERLINK\l"_Toc481066844"（一）...
