APPLEMARKETINGCOMMUNICATIONPLANContentsExecutiveSummary..................................................................................................................3SituationAnalysis......................................................................................................................3Companyanalysis.............................................................................................................3Competitoranalysis..........................................................................................................3Consumeranalysis............................................................................................................4Marketanalysis.................................................................................................................4Productanalysis................................................................................................................5Problemsandopportunities.............................................................................................5TargetMarketProfile................................................................................................................6Objectives.................................................................................................................................7Marketingobjectives........................................................................................................7Communicationobjectives...............................................................................................8Advertisingobjectives.......................................................................................................8MarketingCommunicationStrategy.........................................................................................8Advertisingstrategy..........................................................................................................8MediaStrategy.................................................................................................................9Salepromotionstrategy.................................................................................................11PublicRelationStrategy..................................................................................................12Directmarketingstrategy...............................................................................................14Othermarketingstrategies.............................................................................................14CampaignEvaluation..............................................................................................................14Budget....................................................................................................................................15Appendix.................................................................................................................................15第2页共17页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共17页第3页共17页第2页共17页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共17页ExecutiveSummaryAppleCompanyhaschangedtheelectronicproducts’world.WhenthecustomerspurchasingtheAppleproducts,asidepartfromthefunctionofproductsthemselves,whatdotheycareaboutthemost?It’s“APPLE”,...
