宅米科技贸易有限公司的品牌营销策略研究 VIP专享VIP免费

摘要：的现状进行分析，找出其在研究品牌营销的过程中存在的不足之处，比如品牌个性不明确、品牌传播力度小、销售渠道单一、品牌管理不到位，人员管理机制缺乏，终端渠道建设不及时等，并针对这些不足提出建设性的指导意见和解决对策，如专注于一个品牌项目的营销建设，明确项目品牌的个性、提高国内外的品牌知名度、寻求多方渠道合作，增加销售渠道，建立较为完善的品牌管理和人员管理体系等。供销商以及未来的客户群体提供更多更好的服务和更多建设性的营销策略，提升客户的满意度，加强客户忠诚度，提高客户品牌体验感。关键词：营销；营销策略；策略研究TheStudyontheBrandmarketingstrategyofthezhaimiScienceandTechnologyTradeCo.,Ltd.Marketingclass1401masiqiInstructor:LiHongweiAbstract:Thisarticlebrieflyintroducesthebasicprinciplesofbrandmarketing,combiningwiththebasicsituationofhomeytechnologytradingCo.,Ltd.,analyzesthecurrentsituationofbrandmarketing,andfindsouttheshortcomingsintheresearchofbrandmarketing,suchaslackofclearbrandpersonality,smallbranddissemination,singlesaleschannels,lackofbrandmanagement,lackofpersonnelmanagementmechanism,andlackoftimelyterminalchannelconstruction.Andputforwardconstructiveguidanceandsolutionstotheseshortcomings,suchasfocusingonthemarketingconstructionofabrandproject,clarifyingthebrandpersonality,enhancingbrandawarenessathomeandabroad,seekingmulti-channelcooperation,increasingsaleschannels,establishingabetterbrandmanagementandpersonnelmanagementsystem.TheaimistoimprovethebrandawarenessandmarketingeffectbybuildingupthebrandmarketingstrategyofhomeytechnologytradingCo.,Ltd.,soastoprovidemoreandbetterserviceandmoreconstructivemarketingstrategytothesuppliersandfuturecustomersofhomeytechnologytradingCo.,Ltd.,enhancecustomersatisfaction,strengthencustomerloyaltyandenhancecustomerbrandexperience.Keywords:ThezhaimiScienceandTechnologyTradeCo.,Ltd;BrandMarketing;Marketingstatus;ProblemsandCountermeasures.目录一、引言.................................................................1二、品牌营销理论概述.....................................................1（一）品牌营销的含义..................................................1（二）品牌营销的策略..................................................2（三）品牌营销的发展前景.............................................2三、宅米科技贸易品牌营销现状.............................................3.......................................................................3.......................................................................4四、......................................................................5（一）品牌个性不够明确，内容多而杂乱..................................5（二）品牌传播力度不够，品牌知名度低..................................6（三）品牌销售渠道单一，商品种类较少..................................6（四）品牌建设方案不当，融资利用率低..................................7（五）店长内部矛盾严重，人员流失严重..................................7（六）终端渠道建设不够，问题反馈较慢..................................7五........................................................................8（一）针对性地删减项目，明确品牌个性..................................8（二）加大品牌传播范围，提升品牌认知..................................8（三）寻求多方支持合作，拓宽销售渠道..................................8（四）合..............................................................9（五）建立人员管理机制，吸引人才加入..................................9（...