目录摘要......................................................................................................................IIIAbstract..........................................................................................................................IV1绪论..................................................................................................................1中国医药的现状...................................................................................1.1国际市场上的现状....................................................................1国内情况..........................................................................................................1变化趋势..........................................................................................................3不同类型药品市场的销售变化趋势......................3人口结构的改变趋势....................................................................4从处方药到非处方药的转变.............................................4农村市场的崛起...................................................................................5外资药企和本土药企的对比.............................................6增长速度的差异...................................................................................6关注点不同...................................................................................................72调查方法.......................................................................................................8实地观察法...................................................................................................82.2问卷调查法.......................................................................................82.3访谈调查法.......................................................................................82.4实验调查法.......................................................................................82.5文献调查法.......................................................................................9统计学分析（体现统计分析的方法）...............93调查结果分析及策略.............................................................10结果（结果要进行统计学分析）..........................10结果分析及应对策略................................................................12药物销售情况分析........................................................................13存在问题.......................................................................................................13价格虚高.......................................................................................................13药品质量问题.......................................................................................14虚假宣传.......................................................................................................15设备落后.......................................................................................................15市场开拓能力差................................................................................15管理水平不足.......................................................................................15应对策略.......................................................................................................15营销模式改良.........................................................................................
