Unit11TheMediaMediaisattheveryheartofsocietyandbusiness
Asanimportanttoolforpeopletoexchangeminds,mediainitsmanyformsinvolvesagreatdealofvaluewhosecontenthasdevelopedinanincreasingspeed
Mediahasalargeeffectoneverybody’slife
Amongallkindsofmediaforms,massmediaarethemostimportanttoolsofcommunication
Throughtheinformationpassedbymassmedia,wecanknoweventhefarthestendoftheworld
Theyenableustocommunicatewitheachotherbyhelpingustoovercomethebarriersoftimeandspace
Massmediaaffectusinvariousways
Theykeepuswellinformedofthehappeningsoftheworldwhichwouldotherwiseremainunknown
Becauseofthegreatinfluencemassmediacanmake,alargenumberofproductsandbrandscomeintoourmindsthroughadvertisements
Aswecansee,newspapers,magazinesandTVarefilledwithallkindsofcolours,persuadingustobuytheirproducts
Also,massmediagive