Module5Thegreatsportspersonality单元小结LiNingisnotonlyaman’snamebutalsoabrandofsportswear
Whocreatedthebrand
LiNing,aworldfamousgymnast
LiNingperformedwellandwon106goldmedalsinall,includingthreeOlympicones
Whenheretiredat26,hedecidedtostartanewlifeusinghissportingbackground
LiNingfoundedacompanytomaketracksuitsandquicklysucceeded
ItslogoisLNandsloganisanythingispossible
Themajoradvantageofhisproductsisthattheyarecheaperthanthosewellknowncompetitors
Thedemandforhisproductswasontheincreasewithsportbeingpopular,whichguaranteedhissuccess
AtBeijingOlympicGames,whentheathleteswearinghissportswearstoodontheplatform,theexcitedaudiencerosetotheirfeet,shoutingandcheeringtocelebratevictory
LiNing’sproductissopopularthatnowitispurchasedeverytenseconds
LiNingemploysItaliandesignerstocreatenewstyles
Now,ow