Unit5InsideAdvertisingTeachingaimsanddemands类别课程标准要求掌握的项目话题Talkingaboutadvertisingandadvertisements;waystomakeeffectiveads;advertisingcontrols词汇BillboardcasualgarmentadvertiseradvertinformassociationtargetbasistechniquelanefeatureconscienceworthycorporationbudgetexpensebroadcastrelyvisualgenerateresponsestereorefreshpartlymurdersuitcasesheetactresstypistspokesmanfluenthostessinvitationappointchairmanraisedialoperatorlitrematurefashionmisleadingethicaldishonestalcoholictobaccobanpromoteimmoraldecentethicsoffendingbewareconsumertrustworthyTurn…intofitin(to)relyonhavenousefor功能表达不同观点(Expressingdifferentviewsofanargument)Youarequiteright.I’mafraidIcan’tacceptthat.Iquiteagreewithyou.Iwouldn’tsaythat.Ithinkso,too.Notreally.Iseeyourpoint,but….That’snothowIseeit.That’sridiculous.I’mafraidIhaveadifferentopinion.Notatall.Noproblem.Noway.用心爱心专心语法复习宾语补足语(TheObjectComplement)Committeemembersrecentlyappointedmetheirchairman.（名词作宾补）TheymadeRonaldo,thesoccerstar,thespokesmanoftheirproduct.（名词作宾补）Ifinditverydifficulttoraisethemoney.（形容词作宾补）Asmyneighbourisatroublemaker,Ihavetokeepmyselfawayfromhim.（副词作宾补）Pleaseremembermetoyourparents.（介词短语作宾补）Hisspeechleftthepresidentinaveryawkwardsituation.（介词短语作宾补）Reallygoodadvertisingpersuadespeopletobehaveincertainways.（动词不定式作宾补）Committeemembershaveaskedmetotellyouhowmuchweallappreciateyourdonation.（动词不定式作宾补）Manypeopleconsideradvertisementsoffending.（-ing形式作宾补）Throughthewindow,Icouldseetheraincomingdowninsheets.（-ing形式作宾补）Sheisgoingtohavethenoveltranslated.（过去分词作宾补）I’dliketohavethegoodsdelivereddirectlytomyoffice.（过去分词作宾补）Period1Warmingup&readingITeachinggoals教学目标1.Targetlanguage目标语言：重点词汇和短语Advertiser,billboard,casual,garment,advert,inform2.Abilitygoals能力目标用心爱心专心Enablethestudentstotalkaboutadvertisingandadvertisements.3.Learningabilitygoals学能目标HelpthestudentslearnhowtotalkabouttheiropinionsaboutadvertisementsTeachingimportant&difficultpoints教学重难点howtotalkabouttheiropinionsaboutadvertisementsTeachingmethods教学方法Discussion.Teachingprocedures&ways教学过程与方法Step1:warmingup1.LetSsenjoytwovideoT:DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?2.BrainstormAsktheSstothinkaboutwheretheycanseeorhearadvertisementsSs:onTV,ontheradio,atthecinema,onbuses,intrainstations,inmagazines,onbillboards,attheairport3.Comparethetwoadvertisements,whichoneiseasierforyoutoremember?Why?T:Therearemanyadvertisementsaroundus,canyourememberthenamesofanyproductsthatwerebeingadvertised?Or,whatkindsofadvertisementsareeasierforyoutoremember.4.Pre-readingT:lookateachoftheadvertisementsonthenexttwopagesanddiscussthequestionswithapartner:①Whatdosestheadvertisementwantyoutodo?②Howdoesittrytopersuadeyoutodothis?③Whichadvertisementsdoyouthinkarethemosteffective?Why?HowAdvertisingWorksStep2Scanthetext.AsktheSstoscantheheadingsofeachsectionandgetageneralunderstandingofthetext.Step3Readagain用心爱心专心Readthepassagecarefullyandsumupthemainideaofeachsection.SectionI(para.1)IntroductionSectionII(para.2)Whatisanadvertisement?SectionIII(para.3-7)Howdoadvertisersmakeeffectiveadvertisements?SectionIV(para.8-9)Howeffectiveareadvertisements?Step4DetailreadingAsktheSstoreadthetextcarefullyandtrytoanswer...
