Unit8WhatIsAdvertising?——reading·Languagelearningobjective:TohelpstudentslearntomasterkeylanguagepointsinParagraphsAandB·Skillobjectives:TohelpstudentstounderstandthedifferencebetweenEnglishandChineseintranslationTohelpstudentstoimprovethereadingskillofidentifyingpronounsTohelpstudentstousethepatternsandstructuresinrealsituations·Aids:Multimedia·Procedure:Revision:1.CompletethesentenceswiththeChinesegiven.1.Advertisingcanproduce______________________(经济效应）onthewholesociety.2.___________________（全球经济）hasgrown10%during5years.3._____________（首先）,we'dbettermakesurewe'vegoteverythingweneed,thenwewillstart.4.Itssuccesswilldepend________________(在很大程度上）ontheirhardwork.5._________________________________（消费品产业）isfromcarstochocolate,fromcoatstochairs..2.Fillintheblankswiththephrasesgiven.makegooduseof，recognize，backup，quote，design，meettheneedsof1.He_______________everychancetowatchallkindsofadvertisements.2.ThecompanyinvitedZhouJielunto________theproduct.3.He______somescientificdatafromthemagazines.4.Advertisersshould_______________themarket.5.Theconsumersatlast______________thevalueofthenewproduct.Languagepoints:ParagraphA:It’saidthat…/bymeansof用心爱心专心ParagraphB:involve/workout/add…to(optional)identifypronounsMatchwork:workoutA.Thatis,theyneedtoworkoutwhowillbuytheproductinquestion.B.Then,havingidentifiedthemarket,theywillworkoutthebestwaytomeettheneedsofthismarket.C.Haveyouworkedoutthisproblemyet?D.Ican’tworkoutthemeaningofthispoem.E.Iwillworkoutaplanofstudying.Assignments:1.Gooverwhatwe’velearnedtoday2.LearnparagraphBbyheart3.Previewtherestofthetext课后检查：Completethesentenceswiththegivenphrasesinproperforms：inquestiontakeintoaccountadd…to…backupbymeansofmakefulluseofworkoutfirstofall1.Thefans_________________theChinesefootballteamwithcheers.2.Weexpressourthought____________________words.3.________________shejustsmiled,thenshestartedtolaugh.4.Haveyou___________thisproblemyet?5.Thegirl_______________arenotinschooltoday.6.Studentsaretolearnto___________________theirtimetodevelopvariousskillsandabilities.7.Weshould____________________thequalityaswellasthepricesofgoods.8.Please_______somesugar____mytea.用心爱心专心
