Unit5GettingthemessageStepI1.Greetings2.Lead-inT:Dearclass,haveyouevernoticedwearelivinginaworldofadvertisements?Whereverweare,wecanfinddifferentformsofadsinnewspapers,magazines,overtheradio,onTV,onthebusesandsoon.Thenwouldyouliketoknowhowtomakeanadvertisement?Whattheirfunctionsare?Andwhatattitudeshouldwehavetowardsadvertisingandadvertisements?Todaylet'scometoADVERTISING.StepIIPre-reading1.WorkinpairsandfillinthechartSuggestedanswers:AdvantagesDisadvantages1.Provideinformationaboutlatestproducts.1.Misleadcustomersorcheatthemofmoney.2.Increasesalesbyrepeatedadvertising.2.Givefalseorincorrectinformation.3.Cutcostsofnewspapersandmakethemcheaper.3.TaketoomuchtimeorspaceonTVornewspapers.4.Makethepublicawareofsocialproblems.4.Raisethepriceofproducts.……StepIIIReading1.FastreadingThisstepisdesignedtotrainthestudentstoscanthetexttogetthemainidea.Suggestedanswers:1.Adsarefoundalmosteverywhere.2.Peoplereacttoadvertisementsindifferentways.3.Thebasicprincipleofadvertisementsistoinfluencecustomers'choices.4.Adshelpcompaniesandcustomersinavarietyofways.用心爱心专心115号编辑5.Themostimportantfunctionofadvertisingistointroducenewproducts.6.Governmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems.7.Customersshouldbecarefulofillegalads.8.Customersshouldlearntoprotectthemselvesfromfalseadsandmakesmartchoices.CarefulreadingThisstepisdesignedtogetthestudentstoreadthetextcarefullytofindoutmoredetailsaboutthewholetext.1.Thedevelopmentofmediahasgonehandhandthedevelopmentofadvertising.A.by;byB.by;withC.in;withD.in;by2.Peoplereacttoadvertisementsindifferentways.Because.A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothersB.adsareusefulandentertainingC.adsareannoyingD.adsarenotonlyusefulandentertainingbutannoying3.Whenwebuyanexpensiveproduct,canhelpusmaketherightdecision.A.sellersB.adsC.ourfriendsD.defenders4.“Notalladsareusedtopromoteaproductortoincreaseacompany’sprofits”means.A.alladsareusedtopromoteaproductortoincreaseacompany’sprofitsB.fewadsareusedtopromoteaproductortoincreaseacompany’sprofitsC.noadsareusedtopromoteaproductortoincreaseacompany’sprofitsD.alladsarenotusedtopromoteaproductortoincreaseacompany’sprofits5.Inordernottobecomeeasytargetforadmakers,wemust.A.distinguishbetweenfictionandfactsB.watchTVmoreoftenC.believealltheadsD.neverbelieveanyads6.Thebestchancetoreachcustomersfortheadvertisersisto.用心爱心专心115号编辑A.appealtotheiremotionsB.makeinterestingpicturesC.givecustomersproperpricesD.sendmessagestocustomers7.Paragraph4ismainlyabout.A.adsmustincreasetheproductionB.adsmustreducethepriceoftheproductionC.adsmusthelpcompaniesandcustomersD.adsmustmakeaproductmoreexpensive8.WhichsentencetellsusthemainideaofParagraph5?A.Themostimportantfunctionofadvertisingistointroducethepricesoftheproducts.B.Themostimportantfunctionofadvertisingistointroducethetypesoftheproducts.C.Themostimportantfunctionofadvertisingistointroducenewproducts.D.Themostimportantfunctionofadvertisingistointroducethecompanywheretheproductscomefrom.9.Wecaninferfromthelastsentenceofthetextthat.A.wemustlearntobelieveadsB.wemustlearntoacceptadsC.wemustlearntoanalyseadsD.wemustlearntoaccuseadsLanguagepointsⅠ.WordsandExpressions（课文前面部分出现的）1.convey----totakeorcarryfromoneplacetoanother;transport.运送；运输----tocommunicateormakeknown;impart通知；通报；传达Thetru...
