中国企业网络营销现状问题研究摘要：本文将通过对企业营销策略为研究对象，探讨了网络营销在从事网络品牌销售常州有限企业发展和应用现状，并总结出了目前该企业开展网络营销常用策略，并针对这些策略提出了一些意见及建议。旨在完善企业网络营销策略。使其能够在网络品牌营销方面取得更好成绩。关键词：网络营销；外包服务商；Abstract：thiswillbethroughthebluefireWingElectronicBusinessCompanymarketingstrategyastheresearchobject,probesintothenetworkmarketinginthenetworkbrandsalesChangzhoubluefirewinglimiteddevelopmentandapplicationsituation,andsummedupthecompanytocarryoutnetworkmarketingstrategy,andputsforwardsomeopinionsandsuggestionsonthestrategies.InordertoimprovetheblueHuoyicompanynetworkmarketingstrategy.Soitcanachievebetterresultsinthenetworkbrandmarketing.Keywords：marketingstrategy；marketingoutsourcing；E-commerce目录1前言......................................................................................................................11.1研究的背景目的及意义............................................................................11.2国内外文献综述........................................................................................11.2.1国外文献综述..................................................................................11.2.2国内文献综述..................................................................................21.3本文解决的问题.................................................................................22相关理论综述......................................................................................................32.1网络营销含义............................................................................................32.2网络营销与传统营销区别........................................................................42.3网络营销优缺点........................................................................................43网络营销现状分析..............................................................................................43.1价格促销策略............................................................................................43.2企业网络营销现状....................................................................................53.2.1安全问题令人担忧..........................................................................63.2.2网络消费群体单一..........................................................................63.2.3网络营销方式选择不当..................................................................73.2.4移动购物的迅猛增长......................................................................74我国企业网络营销存在的问题..........................................................................84.1网络营销初步运用，但整体水平偏低....................................................84.2网络营销投入不合理，目标不明确........................................................84.3缺乏网络品牌、网络服务建设................................................................94.4网络营销策略水平不高............................................................................94.5缺乏网络营销人才....................................................................................94.6缺乏完善的网络营销绩效评估体系......................................................105我国企业发展网络营销的对策...................................................................
