内容摘要随着信息技术的高速发展以及互联网的全面普及，现代企业面临的市场已经成为全球性的市场。电子商务通过网络来进行，由于网络的开放互联性质，使经济活动越来越摆脱国界的限制，从而为企业提供了广阔的潜在市场。同时全球化市场要求一种快速全球化的市场营销手段，即通过网络进行营销。网上购物、网上销售是网络营销的核心、重点。本文在对现有的多种动态网页开发技术进行分析的基础上，采用了以JSP作为动态页面语言的定义方式，并设计了系统与数据库的连接、系统的购物车功能、系统的前后台功能，研究了基于Java的网上销售系统的构建，并最终完成了系统开发的工作。本文所完成的具体工作如下：(1)对本系统的大背景---电子商务系统，做了细致深入的研究，对网上销售系统的现状进行了研究和分析；(2)细致比较了ASP，JSP，PHP三种流行的电子商务平台开发语言后，最终选择了最有发展前景的以Java支持的JSP技术，并最终应用到系统开发中；(3)完成整个购物系统的设计与分析；(4)开发系统的数据库连接、系统的前台后台管理、系统的购物车管理；(5)对系统进行了单元测试与性能分析。本文最终形成了一个界面风格统一、稳定、使用方便、并具有良好扩展性的网络销售平台，为构建网络销售系统，实现电子商务系统，提供了一个参考。关键字:电子商务；JSP；动态网页开发；数据库；AbstractWiththerapiddevelopmentofinformationtechnologyandInternetpopular,allthemodernenterprise'smarketinghasbecomeaglobalmarket.E-commerceconductedthroughthenetwork,duetoopeninterconnectednatureofthenetwork,sothateconomicactivitiesaremoreoutofnationalboundaries,thusprovidingenterpriseswithavastpotentialmarket.Theglobalizationmarketforarapidglobalizationmeansofmarketingthroughthenetworkmarketing.Onlineshopping,thesalesnetworkmarketingofthecore,atpresent,themostwereofasporwheelonthedevelopmentoftechnologicaldevelopment.Thisarticleontheexistingnumberofdynamicpagetothedevelopmentoftechnicalanalysis,onthebasisofthejspasadynamicpagelanguagedefinitionofthewaysanddesignedasystemandthedatabaseconnection,thesystemfunctionsandsystemsofthecartbeforethebackground,thejavawebbasedsalessystemmodeltobuildthetechnology,andeventuallycompletedthesystemsdevelopmentwork.Thissystemismodularindesignanddevelopment，withtheeaseofuse,securityandaccessspeed,bearingability,andextensibilityqualitycredible.Thisjobdoneasfollows:(1)Onthebackgroundofthesystem---E-commercesystem,dometiculousoffurtherresearch,Thesituationofonlinemarketingsystemisstudiedandanalyzed;(2)DetailedcomparisonoftheASP,JSP,PHPe-commerceplatformforthedevelopmentofthreepopularlanguages,thefinalselectionofthemostpromisingtosupporttheJSPJavatechnology,eventuallyappliedtoSystemDevelopment;(3)theshoppingsystemdesignandanalysis;(4)developmentsystemisdatabaseconnection,thesystemofthemanagementandshoppingcartmanagementsystem;(5)tothesystemunittestsandperformanceanalysis.Thisarticlefinallyformedaunified,stable,easytouse,andhasgoodscalabilityandnetworksalesplatformforbuildinganetworkmarketingsystem,toachievee-commercesystem,providesareference.Keywords:electroniccommerce；JSP；webdeveloper；database；目录一、绪论························1１.1本文的研究背景···················11.1.1电子商务的定义·················11.1.2电子商务的分类·················11.1.3电子商务的发展趋势···············21.1.4电子化零售企业的特点··············21.1.5网上销售系统的现状···············31.2本文的主要工作····················3二、技术概述···········...
