大学英语四级阅读理解训练（一）Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsectionsofthepaperandisthusdistinguishedfromdisplayadvertising.Suchgroupingsas“HelpWanted”,“RealEstate”,“LostandFound”aremade,theratechargedbeinglessthanfordisplayadvertising.Classifiedadvertisementsareaconveniencetothereaderandasavingtotheadvertiser.Thereaderwhoisinterestedinaparticularkindofadvertisementfindsalladvertisementsofthattypegroupedforhim.Theadvertisersmay,onthisaccount,useaverysmalladvertisementifitwereplacedamonglargeradvertisementsinthepaper.Itisevidentthatthereaderapproachestheclassifiedadvertisementinadifferentframeofmindfromthatinwhichheapproachestheotheradvertisementsinthepaper.Heturnstoapageofclassifiedadvertisementstosearchfortheparticularadvertisementthatwillmeethisneeds.Ashisattentionisvoluntary,theadvertiserdoesnotneedtorelytoomuchextentondisplaytypetogetthereader’sattention.Formerlyallclassifiedadvertisementswereofthesamesizeanddidnothavedisplaytype.Withtheincreaseinthenumberofsuchadvertisements,however,eachadvertiserwithinacertaingroupiscompetingwithothersinthesamegroupforthereader’sattention.Inmanycases,theresulthasbeenanincreaseinthesizeofthespaceusedandtheadditionofheadlinesandpictures.Inthatway,theclassifiedadvertisementhasinrealityadvertisement.Thisisparticularlytrueofrealestateadvertising?1.AllofthefollowingfactsareadvantagesofclassifiedadvertisementforadvertisersEXCEPTthat____.A)classifiedadvertisementchargeslessmoneyB)itiseasiertoattracttheattentionofthetargetconsumersC)itprovidesmoreinformationforthereadersD)itdoesnothavetorelytoomuchondisplaytype2.Oneoftheexamplesgivenoftypesofclassifiedadvertisementis____A)housesforsaleB)peoplewhoareaskingforhelpC)peoplewhoarelostD)jobvacancies3.Whatsortofattitudedopeoplehavewhentheylookatclassifiedadvertisement,accordingtothewriter?A)Theyareintheframeofmindtobuyanything.B)Theyarelookingforsomethingtheyneed.C)Theyfeellostbecausetherearesomanyadvertisements.D)Theyfeelthesameaswhentheylookatdisplayadvertisements.4．Accordingtothepassage,inwhichwayhavetheclassifiedadvertisementschangednowadays?A)Theydependmoreondisplaytype.B)Moremoneyischargedforthem.C)Theyaredividedintomoregroups.D)Theyarelessformal.5．Whyhaveclassifiedadvertisementschangedinappearance?A)Becausepeoplenolongerwantheadlinesandpictures.B)Becauserealestateadvertisingisparticularlytruthfulnow.C)Becausetheincreaseinthenumberofsuchadvertisementsmeanstheyhavetobesmallnow.D)Becausetherearemoreadvertisementsnowandmorecompetitionamongadvertisers.答案与解析：1.C分类广告的优越性不包括为读者提供更多的信息。事实辨析题。从文中可看出，分类广告的优越性在于收费低、无需很多的展现形式，以及更易吸引对某类广告感兴趣的读者的注意力，因此A，B，D都正确。文中唯独没有提到C。2.A房地产业就是分类广告的其中一块。细节题。本题考察对“RealEstate”的理解，它的意思是“房地产”，故选项A正确。3.B当读者看分类广告时，他们会搜索自己需要的信息。事实辨析题。从文中可知，读者在看分类广告时和看展示广告的注意力的模式是不一样的，他们会去浏览自己感兴趣的类别，查找所需信息。故选项B正确。4.A根据文章，分类广告更多地依赖展现形式。推断题。文章最后指出，由于竞争的加剧，分类广告商们不得不用大标题和图片来吸引读者的注意力。故选项A正确。5.D因为现在更多广告的投入和广告商之间的竞争日益加剧，所以分类广告不断变化形式。事实辨析题。文中指出，分类广告的变化是由于“Withtheincreaseinthenumberofsuchadvertise...
