企业的盈利能力分析—以石家庄苏宁便利店有限公司为例 VIP免费

1企业的盈利能力分析——以石家庄苏宁便利店有限公司为例目录前言...................................................1第1章绪论..............................................2第1.1节研究背景和意义...............................2第1.2节研究方法和内容...............................2第1.3节研究目的和研究框架...........................3第1.4节国内外文献综述...............................4第2章企业盈利能力现状分析.............................10第2.1节公司概况....................................10第2.2节企业盈利能力的影响因素......................10第2.3节衡量企业盈利能力的指标选取..................13第2.4节同行业盈利能力对比分析......................16第3章分析企业盈利能力存在的问题及原因.................17第3.1节石家庄苏宁便利店有限公司盈利能力存在的主要问题17第3.2节对造成盈利能力问题的主要原因进行分析........18第4章提高企业盈利能力的相关建议.......................21第4.1节加强成本管理................................21第4.2节合理控制费用支出............................21第4.3节完善供应链..................................22第4.4节拓展消费市场来增加收入......................22第4.5节大力发展线上业务............................232结论..................................................24参考文献................................................26致谢..................................................28摘要现如今，面临着激烈竞争的零售业为了实现新的发展，加快对零售关键词：盈利能力新零售苏宁便利店AnAnalysisoftheprofitabilityofEnterprises——TakingShijiazhuangSuNingconvenienceStoreCo.,LtdasanexampleAbstractNowadays,facingthefiercecompetition,inordertorealizethenewdevelopmentandacceleratetheexplorationofretailtransformation,thephysicalretailersintheindustryhavetriedthe"newretail"modeloneafteranother.Inthispaper,theresearchbackgroundandsignificanceofenterpriseprofitabilityanalysismethodaresystematicallyexpounded,andtheresearchbackgroundandsignificanceofenterpriseprofitabilityanalysisinChinaarealsodiscussed.Intheprocessofinternalandexternalresearch,thispapersummarizestheexistingliteraturefoundation,takingShijiazhuangSuNingconvenienceStoreCo.,Ltdasanexample,comparestheprofitabilityofenterprises,analyzesthestatusquoofenterpriseprofits,andfindsoutthefactorsthataffectthecurrentsituationofenterprises'profits.BasedontheanalysisoftheprofitabilityofShijiazhuangSuNingconvenienceStoreCo.,Ltd.,thispapersummarizestheexperiencesandlessonsinthedevelopmentofShijiazhuangSuNingconvenienceStoreCo.,Ltd.,andputsforwardsomesuggestionsandschemesforthe3futuredevelopmentandimprovementoftheprofitabilityofShijiazhuangSuNingconvenienceStoreCo.,Ltd.ThroughtheresearchfoundthatShijiazhuangSuNingconveniencestoreCo.,Ltd.Short-termprofitabilityisweak,butthescalecontinuestoexpand,isconducivetoimprovethecompetitivenessofthecompany.Inthelongrun,this"NewRetail"MarketingModewillbenefittheDevelopmentofSuNingconvenienceStoreinShijiazhuanginaleadingpositioninRetailIndustry.Keywords:profitabilityNewretailSuNingconveniencestore前言现如今，面临着激烈竞争的零售业为了实现新的发展，加快对零售业转型的探索，行业内的实体零售商纷纷份尝试转型“新零售”模式。通过在苏宁小店的实习，我深切的体会到盈利能力对一个企业的重要性，苏宁小店作为该模式的先行者之一，在获取利润的能力方面存在着诸多问题，从而影响了企业的经营发展。通过分析发现其存在的问题，提出相应的解决方案，来进一步提高苏宁小店的盈利能力。第1章绪论第1.1节研究背景和意义1.1.1研究背景盈利能力是企业...