II杭州茶叶出口现状及竞争力提升分析摘要随着经济全球化以及一体化的不断深入,各国为保护国内相关产业,推行新贸易保护主义,开始采取措施对进口产品进行限制,提高进口产品进入门槛,并以“绿色贸易壁垒”为手段对他国进行制裁,浙江省杭州市茶叶作为传统产业之一,具有明显的资源优势以及价格优势,故而在国民经济中具有较重要的地位,但是近年来在贸易壁垒的作用下,茶叶出口受到的限制越来愈多,因此本文以浙江省杭州市茶叶出口为研究对象,分析茶叶出口竞争力,指出茶叶出口现状,分析茶叶出口中存在的问题,最后提出相应的解决策略。关键词茶叶;出口;竞争力IIAnalysisontheStatusQuoandCompetitivenessofHangzhouTeaExportABSTRACTWiththeglobalizationoftheeconomyandthedeepeningofintegration,countrieshavebeguntorestricttheimportofproductstoprotectdomesticrelatedindustriesandpromotenewtradeprotectionism,andtoraisethethresholdforentryofimportedproducts,andtouseothercountriesasameansof“greentradebarriers”.Sanctions,Hangzhou,ZhejiangProvince,asoneofthetraditionalindustries,hasobviousresourceadvantagesandpriceadvantages,soithasamoreimportantpositioninthenationaleconomy,butinrecentyears,undertheinfluenceoftradebarriers,therestrictionsonteaexportsaremoreThemorethepapersare,thepaperanalyzestheteaexportcompetitivenessinHangzhou,ZhejiangProvince,analyzestheexportcompetitivenessoftea,pointsoutthecurrentsituationofteaexport,analyzestheproblemsinteaexport,andfinallyproposescorrespondingsolutions.KEYWORDSTea;export;competitiveness目录摘要..........................................................................................................................................IABSTRACT...................................................................................................................................II1引言.............................................................................................................................................12杭州茶叶对外出口现状.............................................................................................................22.1杭州茶叶出口规模..........................................................................................................22.2出口市场分析..................................................................................................................42.3茶叶出口竞争力分析......................................................................................................53杭州茶叶对外出口存在的问题.................................................................................................63.1茶叶出口前存在问题......................................................................................................63.1.1茶叶品质低,种植环境受污染...........................................................................63.1.2同行业内低价竞争严重.......................................................................................63.1.3规模化程度低,生产较为分散...........................................................................63.2出口过程中遇到的问题..................................................................................................73.2.1进口国贸易壁垒限制...........................................................................................73.2.2缺乏自主品牌,国际竞争力低...........................................................................83.2.3茶叶产品出口过于单一,附加值低...................................