Passage1Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士·少壮高薪职业人士)".TheycontendthatReebokshoesappealtodiversemarketsegments,especiallynowthatthecompanyoffersbasketballandchildren'sshoesfortheunder-18setandwalkingshoesforoldercustomersnotinterestedinaerobics(健身操)orrunning.Theexecutivesalsopointoutthatthroughrecentacquisitionstheyhaveaddedhikingboots,dressandcasualshoes,andhigh-performanceathleticfootweartotheirproductlines,allofwhichshouldattractnewandvariedgroupsofcustomers.Still,despiteitsemphasisonnewmarkets,Reebokplansfewchangesintheupmarket(高档消费人群的)retailingnetworkthathelpedpushsalesto$1billionannually,aheadofallothersportsshoemarketers.Reebokshoes,whicharepricedfrom$27to$85,willcontinuetobesoldonlyinbetterspecialty,sportinggoods,anddepartmentstores,inaccordancewiththecompany'sviewthatconsumersjudgethequalityofthebrandbythequalityofitsdistribution.Inthepastfewyears,theMassachusetts-basedcompanyhasimposedlimitsonthenumberofitsdistributors(andthenumberofshoessuppliedtostores),partlyoutofnecessity.AttimestheunexpecteddemandforReebok'sexceededsupply,andthecompanycouldbarelykeepupwithordersfromthedealersitalreadyhad.Thesefulfillmentproblemsseemtobeundercontrolnow,butthecompanyisstillselectiveaboutitsdistributors.Atpresent,ReebokshoesareavailableinaboutfivethousandretailstoresintheUnitedStates.Reebokhasalreadyanticipatedthatwalkingshoeswillbethenextfitness-relatedcraze,replacingaerobicsshoesthesamewayitsbrightlycolored,softleatherexercisefootwearreplacedconventionalrunningshoes.Throughproductdiversificationandcarefulmarketresearch,ReebokhopestoavoidthedistributionproblemsNikecameacrossseveralyearsago,whenNikemisjudgedthestrengthoftheaerobicsshoecrazeandwasforcedtounloadhugeinventoriesofrunningshoesthroughdiscountstores.Yuky1.Reebok'sviewthat"consumersjudgethequalityofthebrandbythequalityofitsdistribution"(Line5,Par2)impliesthat______.A.thequalityofabrandismeasuredbytheservicequalityofthestoresellingitB.thequalityofaproductdeterminesthequalityofitsdistributorsC.thepopularityofabrandisdeterminedbythestoresthatsellitD.consumersbelievethatfirst-rateproductsareonlysoldbyhigh-qualitystores2.WhatlessonhasReeboklearnedfromNike'sdistributionproblems?AAcompanyshouldnotsellitshighqualityshoesindiscountstores.BAcompanyshouldnotlimititsdistributionnetwork.CAcompanyshoulddofollow-upsurveysofitsproducts.DAcompanyshouldcorrectlyevaluatetheimpactofanewcrazeonthemarket.3.AlthoughtheReebokCompanyhassolvedtheproblemoffulfillingitsorders,it______.1AdoesnotwanttofurtherexpanditsretailingnetworkBstilllimitsthenumberofshoessuppliedtostoresCisstillparticularaboutwhosellsitsproductsDStillcarefullychoosesthemanufacturersofitsproducts4.Reebokoncehadtolimitthenumberofitsdistributorsbecause______.AitssupplyofproductsfellshortofdemandBtoomanydistributorswouldcutintoitsprofitsCthereductionofdistributorscouldincreaseitsshareofthemarketDitwantedtoenhanceconsumerconfidenceinitsproducts5.OnereasonwhyReebok'smanagerialpersonneldon'tliketheirshoestobecalled"footwearforyuppies"isthat______.AtheybelievethattheirshoesarepopularwithpeopleofdifferentagegroupsBnewproductionlineshavebeenaddedtoproduceinexpensiveshoesC"yuppies"usuallyevokesanegativeimageDthetermmakespeoplethinkofprohibitiveprices2Passage1DDCAA1.答案:D句意理解及要点暗示题。题干引号中那部分在第...
