Unit5InsideadvertisingWarmingupThinkanyadvertisementsyoucanremember(ChineseisalsoOK),andsharethemwithyourclassmates.I’mlovingit!--McDonald没有联想，世界将会怎样？--LenovoImpossibleisnothing.--adidasConnectpeople.--Nokia原来一切可以更美的。--MideaThenewdigitalera数码新时代Taketimetoindulge.尽情享受吧！Justdoit.Thetasteisgreat味道好极了科技以人为本Let’smakethingsbetter.让我们做得更好ThingsgobetterwithCoca-Cola.饮可口可乐,万事如意。Wherethereisaway,thereisaToyota.1.Wheredoyouseeorhearadvertisements?2.Canyouthinkofanywhereelseyouseeorhearadvertisements?DiscussionAdvertisementsWHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazinesAtthecinemaAttheairportEverywhereUnit5InsideadvertisingReadingLookateachoftheadvertisementsonthenexttwopagesanddiscussthequestionwithapartner:Whatisthepurposeofeachadvertisement?Pre-readingEncouragepeopletosavewater.EncouragepeopletolistentotheradiostationEncouragepeopletobuyshoesofthisbrandEncouragepeopletobuymorebottles.Tellpeopletobecomemoreawareoftheimportanceofenvironmentprotection.PersuadepeopletostopspeedingHOWADVERTINGWORKSSectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Scantheheadingsofeachsectionandgetageneralunderstandingofthetext.1.Weareexposedtoadsonlyinthepublicplaces.2.Understandinghowadvertisingworkscanhelpusearnalotofmoney.TrueorfalseFF3.Anadvertisementisamessageorannouncementthatintendstoinformorcheatpeople.4.Advertisersincludebusiness,individuals,organizationsandassociations.TF7.Aneffectiveadvertisementislikelytomakepeoplebuytheproductsthattheyhavenousefor.5.Advertisersmakeadseffectivebyidentifyingthetargetonly.6.Usingasuitablemediaplaysanimportantpartinads.FTFWhoadvertises?Businesses,individuals,organizationsandassociations.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).Howdotheydecidewheretoadvertise?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.Doesadvertisingwork?Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.Homework1.Collectadsthatyoulike.2.Sharethemwithyourclassmates.
