I比亚迪新能源汽车营销实务摘要随着时代的不断的发展，我国汽车行业得到了快速的发展。汽车给人们带来诸多方便的同时，会产生大量的尾气这样会导致我国的环境污染，并且还会消耗大量的能源，我国是一个人口大国，人口资源占有量比较少，由于我国人口众多几乎家家户户都拥有汽车，这样就会消耗大量的能源，严重的话会导致我国产生能源危机。近些年我国环境恶化，国家倡导绿色环保理念，这样就使得新能源汽车有了新的市场。各个汽车制造企业都进行开发新能源汽车，新能源汽车具有节能环保、操作简单等优势，慢慢的新能源汽车进入人民的视野，并且深入人心。由于新能源汽车能够有效的减少环境的污染，降低能源的损耗，我国开始对于新能源汽车进行研发。比亚迪汽车公司是最先对于新能源汽车进行研发的汽车制造企业，并且在新能源汽车领域已经取得了重大的成就，所生产的新能源汽车已经在我国进行大规模的销售。在比亚迪新能源汽车公司开发新能源汽车的过程中面临着巨大的挑战，由于开发新能源汽车需要大量的资金进行投资，并且回报较慢政府对于新能源汽车开发的补贴力度不断的下降，人们对新能源汽车认同度不高充电桩等配套设施不完善，汽车维修难，定价笼统，车型少等。营销策略的适当与否直接影响营销成果，故而本文讨论的重点在于如何优化比亚迪公司新能源汽车的营销策略，经过研究分析后，本文提出以下几个建议：根据消费者需求研发新车型，更精准定位价格，试开展网络销售渠道和汽车信贷业务遗迹融资租赁项目等。希望本文的研究的结果能够提高比亚迪新能源汽车销售能力，能够更好的促进比亚迪新能源汽车长久的发展，同时为其他新能源汽车企业营销提供一定的理论上的借鉴。关键词：新能源汽车；比亚迪；营销IIIIIAbstractWiththecontinuousdevelopmentofTheTimes,China'sautomobileindustryhasbeendevelopedrapidly.Carsbringpeoplemanyconvenientatthesametime,willproducealargeamountofexhaustgasthatwillleadtoenvironmentalpollutioninourcountry,anditwillconsumelargeamountsofenergy,ourcountryisapopulouscountry,lessoccupancyofpopulationresources,duetothelargepopulationinourcountry,almosteveryfamilyhasacar,sowillconsumelargeamountsofenergy,seriouswordwillleadtogenerateenergycrisisinourcountry.Inrecentyears,China'senvironmenthasdeteriorated,andthecountryadvocatestheconceptofgreenenvironmentalprotection,whichmakesnewenergyvehicleshaveanewmarket.Eachautomobilemanufacturingenterpriseallcarriesonthedevelopmentnewenergyautomobile,thenewenergyautomobilehastheenergyconservationenvironmentalprotection,theoperationissimpleandsoonthesuperiority,slowlythenewenergyautomobileentersthepeople'svision,anddeeplyobtainsthepopularsupport.Sincenewenergyvehiclescaneffectivelyreduceenvironmentalpollutionandenergyconsumption,Chinahasbeguntodevelopnewenergyvehicles.Bydautomobilecompanyisthefirstautomobilemanufacturertodevelopnewenergyvehicles,andhasmadegreatachievementsinthefieldofnewenergyvehicles.ThenewenergyvehiclesproducedbybydhavebeensoldonalargescaleinChina.Inbydnewenergyautomobilecompanyintheprocessofthedevelopmentofnewenergyvehiclesisfacinggreatchallenge,duetothedevelopmentofnewenergyvehiclesneedtoinvestalotofmoney,andreturntheslower,governmentsubsidiesforthedevelopmentofnewenergyvehiclesisdecline,thenewenergyvehiclesisnothigh,esteemedchargingpilesupportingfacilities,suchasimperfect,carmaintenance,priceingeneral,lessmodels,etc.Appropriateornotdirectlyaffectsthemarketingachievementsofmarketingstrategy,sothefocusofthisarticleliesinhowtooptimizethecompanymarketingstrategyofnewenergyvehicles,afterresearchandanalysis,thispaperputsforwardthefollowingSuggestions:researchanddevelopmentofnewmodelsaccordingtoconsumerdemand,moreaccuratepositio...
