南昌市网络会展发展现状及对策分析摘要随着时代的变迁，我国经济发展迅速，进出口贸易数量呈快速的增长趋势。在这样的环境下，会展业逐步发展成服务业新兴的产业，是21世纪以来的朝阳产业，具有巨大的潜在发展能力，它在推动各行各业发展中起着非常重要的作用。但当前会展业区域发展不平衡，并且发展相对滞后。南昌是江西省省会，江西省政治、经济、文化、科技以及交通中心，是长江中游城市群重要城市，是潘阳湖生态经济区的中心城市，因此研究南昌市网络会展的发展具有一定现实意义。本文主要分为四个部分：首先概述了网络会展的定义和特点；其次，分析了南昌市网络会展发展现状，并分析了传统会展与网络会展存在的关系和不同；然后，找到了目前网络会展存在的问题；最后根据这些问题提出相应的对策。关键词：网络会展；网上展览；发展现状；对策AnalysisofthedevelopmentstatusandCountermeasuresofNanchangCityNetworkExhibitionAbstractWiththechangesoftime,China'srapideconomicdevelopment,thenumberofimportandexporttradeisfastgrowingtendency.Inthisenvironment,theConventionandexhibitionindustrygraduallydevelopedintotheindustryintheemergingserviceindustries,sincetwenty-firstCenturyisthesunriseindustry,hasthehugepotentialdevelopmentability,itplaysaveryimportantroleinpromotingthedevelopmentofallwalksoflife.Buttheexpositionindustry,theimbalanceofregionaldevelopment,anddevelopmentrelativelag.NanchangisthecapitalofJiangxiProvince,JiangxiProvince,thepolitical,economic,cultural,scienceandtechnologyandtransportationcenter,isinthemiddlereachesofYangtzeRivercitygroupimportantcity,isthecenterofCityPanLakeEcologicalEconomicZone,hasacertainpracticalsignificanceondevelopmentofNanchangCity,sothenetworkexhibition.Thispaperisdividedintofourparts:firstly,thedefinitionandcharacteristicsofnetworkexhibitionisoutlined;secondly,analyzesthedevelopmentstatusquoofNanchangcityexhibitionnetwork,andanalyzestherelationsexistinginthetraditionalconventionandexhibitionanddifferentnetwork;then,findthecurrentnetworkexhibitionproblems;finally,accordingtotheseproblemsandputsforwardthecorrespondingcountermeasures.Keywords:networkonlineexhibition;exhibition;developmentstatus;Countermeasures目录1网络会展概述......................................................11.1网络会展定义.................................................11.2网络会展的分类及特点.........................................11.3网络会展的研究现状...........................................12南昌市网络会展发展现状及传统会展的对比............................12.1南昌市网络会展发展现状.......................................22.2网络会展和传统会展的对比.....................................23南昌市网络会展的发展前景以及存在的主要问题........................33.1南昌市网络会展发展前景.......................................33.2南昌市网络会馆存在的主要问题.................................43.2.1网络会展仍处于起步阶段.................................43.2.2网络会展无法脱离传统会展独立发展.......................53.2.3网络会展发展模式不成熟.................................53.2.4网络会展存在诚信的问题和网络安全问题...................64发展南昌市网络会展的对策..........................................64.1网络会展与传统会展相结合.....................................64.2树立良好的企业文化和品牌形象.................................64.3强化增值服务优势，增加客户长期合作信心.......................74.4形成行业资源交流中心.........................................74.5提升网络会展信息化、专业化水平...............................74.6制定与完善...
