炘宇（北京）管理咨询有限公司网络营销策略研究摘要：伴随着互联网技术的快速发展时代，很多企业在网络营销方面面临着巨大的挑战，现在的网络环境已经同以前的网络时代有巨大差别，网络营销这种特殊的营销方式迎新而上逐渐的发展起来，它是以网络为营销工具，通过各种网络媒介，达到营销的目的。我国网络营销的兴起迎合了时代发展的要求，通过开展网络营销促进了我国行业的优化升级，但是由于起步晚，基础薄弱，导致我国网络营销的发展缓慢。因此，本文主要以炘宇（北京）管理咨询有限公司为例，分析了其网络营销策略面临的问题，并提出了合理的解决对策，希望能对今后我国的企业在网络营销策略方面带来一定的帮助。关键字：网络营销策略互联网Abstract:withthedevelopmentofInternettechnology,theInternethasenteredtheeraofweb2.Inthisera,theenterprisenetworkmarketingisfacedwiththeenvironmentisnotthesameasbefore.WiththepopularityoftheInternet,Internetmarketingisgraduallyrising,itisthenetworkasamarketingtool,throughavarietyofnetworkmedia,toachievethepurposeofmarketing.TheriseofnetworkmarketinginChinatomeettherequirementsofthetimes,throughthedevelopmentofnetworkmarketingtopromotetheoptimizationandupgradingofChina'sindustry,butduetothelatestart,thefoundationisweak,leadingtothedevelopmentofnetworkmarketinginChinaisslow.Therefore,thisarticlemainlytoXinYu(Beijing)ManagementConsultingCo.,Ltd.asanexample,analyzesthenetworkmarketingstrategy,andputsforwardthereasonablemeasures,hopeforthefutureofourcountry'senterprisestobringsomehelpinthenetworkmarketingstrategy.Keywords:networkmarketingstrategyInternet目录第一章课题研究的背景与意义......................................................................................................1第1.1节研究背景与意义.......................................................................................................1第1.2节国内外研究现状.......................................................................................................2第1.3节研究方法与研究内容...............................................................................................3第二章理论支撑............................................................................................................................3第2.1节网络营销概述...........................................................................................................3第2.2节SWOT分析法............................................................................................................3第三章炘宇（北京）管理咨询有限公司网络营销现状分析.....................................................4第3.1节炘宇（北京）管理咨询有限公司简介...................................................................4第3.2节公司网络营销现状及SWOT分析............................................................................4表1炘宇（北京）管理咨询有限公司司网络营销情况调查...............................................4表2炘宇（北京）管理咨询有限公司员工调查...................................................................4第四章炘宇（北京）管理咨询有限公司开展网络营销的建议..................................................6第4.1节网络直销的定价与促销策略...................................................................................6第4.2节门户网站建设的建议...............................................................................................7第4.3节开展社区营销的建议..........................................................................................
