第二部分阅读理解专题十六事实细节Passage1(·浙江，A)Nooneknowsforsurewhenadvertisingfirststarted.Itispossiblethatitgrewoutofthediscoverythatsomepeopledidcertainkindsofworkbetterthanothersdidthem.Thatledtotheconceptofspecialization，whichmeansthatpeoplewouldspecialize，orfocus，ondoingonespecificjob.Let'stakeamanwe'llcallMr.Fielder，forexample.Hedideverythingconnectedwithfarming.Heplantedseeds，tendedthefields，andharvestedandsoldhiscrops.Atthesametime，hedidmanyotherjobsonthefarm.However，hedidn'tmakethebricksforhishouse，cuthistreesintoboards，maketheplows(犁)，oranyoftheotherhundredsofthingsafarmneeds.Instead，hegotthemfrompeoplewhospecializedindoingeachofthosethings.SupposetherewasanothermanweshallcallMr.Plowright.Usingwhatheknewaboutfarmingandworkingwithiron，Mr.Plowrightinventedaplowthatmadefarmingeasier.Mr.Plowrightdidnotreallylikefarminghimselfandwantedtospecializeinmakingreallygoodplows.Perhaps，hethought，otherfarmerswilltradewhattheygrowforoneofmyplows.HowdidMr.Plowrightletpeopleknowwhathewasdoing？Why，headvertised，ofcourse.Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomers.Thatsignmayhavebeennomorethanaplowcarvedintoapieceofwoodandasimplearrowpointingtotheshopdoor.ItwasprobablyalltheinformationpeopleneededtofindMr.Plowrightandhisreallygoodplows.Manyhistoriansbelievethatthefirstoutdoorsignswereusedaboutfivethousandyearsago.Evenbeforemostpeoplecouldread，theyunderstoodsuchsigns.Shopkeeperswouldcarveintostone，clay，orwoodsymbolsfortheproductstheyhadforsale.Amedium，inadvertisingtalk，isthewayyoucommunicateyourmessage.Youmightsaythatthefirstmediumusedinadvertisingwassignswithsymbols.Thesecondmediumwasaudio，orsound，althoughthattermisnotusedexactlyinthewayweuseittoday.Originally，justthehumanvoiceandmaybesomekindofsimpleinstrument，suchasabell，wereusedtogetpeople'sattention.Acrier，inthehistoricalsense，isnotsomeonewhoweepseasily.Itissomeone，probablyaman，withavoiceloudenoughtobeheardovertheothernoisesofacity.InancientEgypt，shopkeepersmighthiresuchapersontospreadthenewsabouttheirproducts.Oftenthisearliestformofadvertisinginvolvedanewlyarrivedshiploadedwithgoods.Perhapsthecrierdescribedthegoods，explainedwheretheycamefrom，andpraisedtheirquality.Hisjobwas，inotherwords，nottoodifferentfromaTVorradiocommercialintoday'sworld.1．Whatprobablyledtothestartofadvertising?A．Thediscoveryofiron.B．Thespecializationoflabor.C．Theappearanceofnewjobs.D．Thedevelopmentoffarmingtechniques.解析细节理解题。根据第一段第二、三句和下文所举的两个例子可知：劳动的专业化导致广告业的开始。答案B2．Toadvertisehisplows，Mr.Plowright.A．praisedhisplowsinpublicB．placedasignoutsidetheshopC．hunganarrowpointingtotheshopD．showedhisproductstothecustomers“解析细节理解题。根据文章第四段中的Firstheopenedashopandthenheputupasignoutsidetheshop...”可知。答案B3．ThewritermakesupthetwostoriesofMr.FielderandMr.Plowrightinorderto.A．explaintheoriginofadvertisingB．predictthefutureofadvertisingC．exposeproblemsinadvertisingD．providesuggestionsforadvertising解析推理判断题。作者通过讲故事，用简单的逻辑推理知识解释广告业的起源。答案A4．InancientEgypt，acrierwasprobablysomeonewho.A．ownedashipB．hadtheloudestvoiceC．ranashopsellinggoodstofarmersD．functionedliketoday'sTVorradiocommercial“解析细节理解题。根据文章最后一句Hisjobwas，inotherwords，nottoodifferentfromaTVorradiocommercia...
