花卉营销策划书班级：物流管理1002班学号：10030620642姓名：胡岗3目录一、前言..........................................................................................................................................3二、概要提示..................................................................................................................................3三、环境分析..................................................................................................................................3四、花卉行业分析：...............................................................................................................4（一）宏观环境分析：...........................................................................................................4（二）消费者分析：...............................................................................................................4四、SWOT分析..............................................................................................................................5（一）优势分析（S）............................................................................................................5（二）劣势分析（W）...........................................................................................................5（三）机会分析（O）............................................................................................................6（四）威胁分析（T）............................................................................................................6五、目标市场..................................................................................................................................7（一）消费者心理分析...........................................................................................................7（二）、目标消费群体...........................................................................................................81、服务业类型................................................................................................................82、特色服务....................................................................................................................83、个人家庭类型............................................................................................................8六、营销策略及销售配送...............................................................................................................8（一）宣传战略.......................................................................................................................81、广告促销.....................................................................................................................82、人员促销.....................................................................................................................93、网络促销.....................................................................................................................9（二）营销战略.......................................................................................................................91、品牌策略.....................................................................................................................92、服务策略..........................................................................................
